Cross-cultural Studies: China and the World, A Festschrift in Honor of Professor Zhang Longxi collects twelve essays by eminent scholars across several disciplines in Chinese and cross-cultural studies to celebrate Zhang Longxi’s scholarly achievements. As a leading scholar from post-Cultural Revolution China, Zhang Longxi’s academic career has set a milestone in cross-cultural studies between China and the world. With an introduction by Qian Suoqiao, and a prologue by Zhang Longxi himself, the volume features masterly essays by Ronald Egan, Torbjörn Lodén, Haun Saussy, Lothar von Falkenhausen, and Hwa Yol Jung among others, which will make significant contributions to Sinological and cross-cultural studies of themselves on the one hand, and demonstrate Zhang Longxi’s friendships and scholarly impact on the other.

This volume offers unique interdisciplinary views on issues in communication and culture with a central focus on Chinese perspectives as China and the world face the 21st century. These perspectives are based upon comparative data and East-West cross-cultural experience. Seventeen chapters, plus an introductory chapter that places the topics in perspective, report and interpret data here for the first time. The majority of the contributors are Chinese scholars from various disciplines, who now share their research on communication with Western as well as Eastern readers. The common thread of the essays is the way in which communication influences culture and cultural dimensions impact the processes of communication. The authors represent scholars from education, communication studies, mass communication, intercultural communication, sociology, rhetoric, literature, law, linguistics, telecommunications, international relations, journalism, and sociolinguistics. Part I presents cultural perspectives on ethics, East-West relations, translation issues, cross-cultural competence, persuasion, journalistic acculturation, and gender representation in advertisements. Part II addresses international and intercultural communication as seen in comparative campus cultures, cross-cultural interaction between Chinese and Americans, the practice of taijiquan, the media depiction of watching, the legal implications of the internet, and the issues of nation building. Part III focuses on mediated communication issues in Chinese films, China's media campaign for the olympics, Chinese youth's use of Western media, talk radio in China, and the use of new technologies in the post-Cold War era.

Reflecting on the “clash of civilizations” as its point of departure, this book is based on a series of sixteen of the author’s interconnected, thematically focused lectures and calls for new perspectives to resist imperialistic homogeneity. Situated within a neo-humanist context, the book applies interactive cognition from an Asian perspective within which China can be perceived as an essential “other,” making it highly relevant in the quest for global solutions to the many grave issues facing humankind today. The author critiques American, European, and Chinese points of view, highlighting the significance of difference and the necessity of dialogue, before, ultimately, rethinking the nature of world literature and putting forward interactive cognition as a means of “reconciliation” between cultures. Chinese culture, as a frame of reference endowed with traditions of “harmony without homogeneity”, may help to alleviate global cultural confrontation and even reconstruct the understanding of human civilization. The book will be essential reading for scholars and students of Comparative Literature, Chinese Studies, and all those who are interested in cross-cultural communication and Chinese culture in general.

This book presents an essential contribution to approaches in the studies of film, literature, performance, translation, and other art forms within the Chinese cultural tradition, examining East-West cultural exchange and providing related intertextual dialogue. The assessment of cultural exchange in the East-West context involves the original source, the adapted text, and other enigmatic extras incurred during the process. It aims to evaluate the linkage among, but not limited to, literature, film, music, art, and performance. The sections unpack how canonical texts can be read anew in modern society; how ideas can be circulated around the world based on translation, adaptation, and reinvention; and how the global networks of circulation can facilitate cultural interaction and intervention. The authors engage discussions on longstanding debates and controversies relating to Chinese literature as world literature; reconciliations of cultural identity under the contemporary waves of globalization and glocalization; Chinese-Western film adaptations and their impact upon cinematic experiences; an understanding of gendered roles and voices under the social gaze; and the translation of texts from intertextual angles. An enriching intellectual, intertextual resource for researchers and students enthusiastic about the adaptation and transformation process of different genres, this book is a must-have for Sinophiles. It will appeal to world historians interested in the global networks of connectivity, scholars researching cultural life in East Asia, and China specialists interested in cultural studies, translation, and film, media and literary studies.

Deriving from a special issue on "China Watching" (Journal of China Tourism Research), this book presents the readers with a collection of seven independent research reports that adopt cross-cultural communication and cultural studies approaches to China tourism. Topics covered include the authenticity in cultural diffusion, the articulation of China through tourism, cross-cultural comparison of vacation consumption interpretation, the Chinese gaze of Europe, influence of globalization and localization on the development of tourism, behavioral implications of Chinese outbound tourism, and citing behaviors of Chinese tourism researchers from foreign language sources. The book will be of great interest to academic researchers, graduate students, policy makers, and destination managers who are interested in China tourism. The varied aspects covered, together with the engaging writing style, makes the text a pleasure to read. This book was published as a special issue of the Journal of China Tourism Research.

The trade between peoples of differinf cultures, from the ancient world to the commercial revolution.

The multi-dimensional model of cross-cultural research was put forward as an alternative to the model of Sino-western dualism which sees China and the West as two entirely different entities. In order to break with this dualistic model, the spatial dimension should be separated from the temporal dimension, allowing the words “China” and “the West” to recover their original meaning of spatial dimensions. This, in turn, reconceptualises the equal relationship between China and the West, and seeks the possibilities and pathways of cross-cultural understanding and dialogue in a global context. This book is composed of two parts: the spatial dimension of cross-cultural research and the temporal dimension of cross-cultural research. The first discusses globalization and China’s cultural identity; cross-cultural literary research between China and the West; a circular model of cross-cultural research focusing on literary adaptations; integrating Chinese literature into world literature; appreciating Chinese poetry from a cross-cultural perspective; and the three models of nature appreciation. In part two, the book explores the Book of Changes (周易) from the perspective of modern aesthetics; original Confucianism, literary theory and aesthetics; the Han dynasty’s Confucianism, literary theory and aesthetics; New-Confucianism, literary theory and aesthetic; Beijing city’s culture; and China’s short film and socialistic cultural productions.