Representing a significant survey and evaluation of major media literacy projects in the U.S. and selected countries throughout the world, this book covers all aspects of critical viewing skills. It provides comprehensive, theoretical and historical background about the field, the criteria for its evaluation, and various structured programs including the CVS projects and programs sponsored by school districts, individuals, non-governmental national organizations, and private companies. The book can serve as a guide for curriculum planners as well as teachers in the classroom and adult workshops -- and also parents and individual adult viewers -- in applying the best match of theories, practices, readings, and specific exercises to monitor and enhance television's role.

Designed to increase adults' understanding of television and to develop their critical viewing skills, this text explores persuasion and presentation techniques, the programming policy of television stations, and potential effects of violence, sex, and commercials on the viewer. Also presents critical awareness exercises. The book does not advocate turning off the set, but, rather, encourages self-control.