Critical Success Factor Model for CRM Implementation
Title | Critical Success Factor Model for CRM Implementation PDF eBook |
Author | Ilan Rahimi |
Publisher | |
Pages | 338 |
Release | 2005 |
Genre | |
ISBN |
Exploring the Implications of the Critical Success Factors of CRM Implementation
Title | Exploring the Implications of the Critical Success Factors of CRM Implementation PDF eBook |
Author | |
Publisher | |
Pages | 218 |
Release | 2018 |
Genre | Electronic dissertations |
ISBN |
Customer relationship management -- critical success factor -- CRM implementation -- phenomenology -- CAQDAS.
Key Success Factors for Implementing CRM in Sales Departments of B2B Companies
Title | Key Success Factors for Implementing CRM in Sales Departments of B2B Companies PDF eBook |
Author | Goran Krpan |
Publisher | diplom.de |
Pages | 100 |
Release | 2018-04-16 |
Genre | Business & Economics |
ISBN | 3961162328 |
Die Implementierung von CRM in einem Unternehmen ist mit vielen Herausforderungen verbunden, da eine solche Implementierung viel Zeit erfordert und hohe Kosten verursacht. Diese Kosten sind mitunter schwer zu rechtfertigen. Jedoch verspricht man sich, durch diese Technologie ein besseres Kundenverständnis zu erlangen und somit auch seine Umsätze nachhaltig steigern zu können. Leider ist es oft der Fall, dass Systeme, die das Kundenmanagement erleichtern sollen, genau das Gegenteil bewirken und somit zu Frust und Enttäuschung führen. Die vorliegende Arbeit beschäftigt sich mit den Erfolgsschlüsselfaktoren für die Implementierung von CRM in einer Vertriebsorganisation im B2B Bereich.
Critical Success Factor Framework for Customer Relationship Management and Business Intelligence Implementation
Title | Critical Success Factor Framework for Customer Relationship Management and Business Intelligence Implementation PDF eBook |
Author | Reshma Sameer Naik |
Publisher | |
Pages | 106 |
Release | 2010 |
Genre | |
ISBN |
Critical success factors in customer relationship management implementation
Title | Critical success factors in customer relationship management implementation PDF eBook |
Author | Mohammed A. Al-Ajlam |
Publisher | |
Pages | 0 |
Release | 2006 |
Genre | |
ISBN |
Critical Success Factors in Customer Relationship Management Implementation
Title | Critical Success Factors in Customer Relationship Management Implementation PDF eBook |
Author | Kamyar Kavosh |
Publisher | |
Pages | 13 |
Release | 2015 |
Genre | |
ISBN |
The purpose of this study is to find the critical success factors of customer relationship management implementation in automobile industry. Semi-structured interviews were carried out to collect the needed data. The interviews were written or recorded then transcribed and analyzed by implying content analysis method. The results have reflected that all the investigated companies are implementing CRM furthermore some success factors such as training employees, top management support and the desired organizational culture have been determined that impacts the project significantly and intensely toward obtaining the desired results.
The Exploration of Critical Success Factors (CSFs) in Implementing Customer Relationship Management (CRM) Systems
Title | The Exploration of Critical Success Factors (CSFs) in Implementing Customer Relationship Management (CRM) Systems PDF eBook |
Author | Manrong Zhu |
Publisher | |
Pages | |
Release | 2006 |
Genre | |
ISBN |