'Creativity in Fashion Design' aims to inspire and empower designers by helping them to develop their personal creativity and use it as a tool to achieve design goals. Activities throughout the book demonstrate that creativity is a tool available to anyone who understands its components and teach students to identify and then seek out or avoid the personal and environmental factors that promote or inhibit their own creativity.

AVA Academia's Course Reader titles are designed to support visual arts students throughout the lifetime of an undergraduate degree. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. Students often struggle to develop their own style and approach to design. While the design process is fundamental to the way all fashion designers work, there is no right or wrong method: each emerging designer must find their own authentic process. Fashion Thinking establishes key approaches to design and enables this process of discovery. Nine student projects form the core of the book, representing a diverse range of strategies at each key stage of the design cycle. By following each throughout their various stages of development, these examples offer a unique and inspiring insight into the thinking behind a final collection.

This book tells the story of fashion workers engaged in the labor of design and the material making of New York fashion. Christina H. Moon offers an illuminating ethnography into the various sites and practices that make up fashion labor in sample rooms, design studios, runways, factories, and design schools of the New York fashion world. By exploring the work practices, social worlds, and aspirations of fashion workers, this book offers a unique look into the meaning of labor and creativity in 21st century global fashion. This book will be of interest to scholars in design studies, fashion history, and fashion labor.

"The advice offered throughout this book supplies a selection of starting points for fashion designers of all levels. It provides a wide variety of useful examples for each stage of the design process including: How to define concepts and render them; Understanding textiles and the process of selecting fabrics; Developing sewing skills and constructing garments; How to build a reputation and find an audience for your work."--Cover p. [4].

Fashion illustration is skilful and inventive, and the best fashion illustrators can fulfil a brief creatively using their own unique approach. Visually-led and extremely accessible, this book is the go-to resource for anyone wanting to develop their own style. Easy-to-follow exercises are designed to build confidence and encourage experimentation as readers develop essential skills and learn simple and effective tips and tricks. With concise, accessible chapters on topics such as proportion, movement, line, shape and volume as well as sections on tricky areas such as hands and feet, Creative Fashion Illustration is essential reading for anyone looking to enhance their basic drawing skills. Whether coming to fashion illustration for the very first time, a student looking to develop their techniques and expand their portfolio, or even a more experienced illustrator looking for fresh ideas, this book is the ideal guide to imaginative fashion illustration that will stand out from the crowd.

The standard work on creative flat drawing in fashion is completely updated, revised and expanded. In today's world of fashion, companies are looking for creative people who can communicate their designs quickly and neatly. Creative Fashion Design includes illustrated step-by-step instructions for all the basic fashion design work and also advanced design work in Adobe Illustrator. It covers garments, lingerie, footwear, accessories, bags, headwear and jewellery. Whether you are a student, designer, merchandiser or developer, this book will give you faster, more creative fashion design. The book starts with the basic garments, building up a block library that can be used again and again. These include the vest, t-shirt, jacket, polo/shirt, suit jacket and trousers, jeans, dress, and skirt. The tutorials then move on to detailing garments; colouring, pattern (including creating swatches), and stitch detail. The author covers semi-flat drawing, which incorporates worn proportions and also life garment drawing, which makes the drawing more lifelike and dynamic and shows the garment worn in motion proportions. Advanced level techniques are included, such as print manipulation, transparency and blending modes, pattern warping, lace, buttons, zips and embroidery. With these techniques, clearly explained and illustrated you will find the perfect balance between creativity and productivity to deliver stunning designs in the fastest possible way.

Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. Focusing on the advantages and disadvantages of the main US and EU IP laws that protect fashion design in the world’s biggest fashion markets, it describes how recent US case law in copyright and trademark cases has led to misaligned incentives for the industry and a lack of clear protection, while, in the EU, the CJEU’s interpretation of the pan-European design rights system has created significant overlap with copyright law and risks, leading to the overprotection of design. The book proposes that creativity and innovation in fashion derive some benefit from a limited unregistered design right protection, and that cumulation with copyright protection is unhelpful. It also proposes that there is a larger role for developing social norms relating to sustainability, the ethics of cultural appropriation, and the online shaming of counterfeiters that can also help create a fair equilibrium between protection and borrowing in fashion design.