Structure is an essential element in packing design. Apart from introducing the basic types of packaging structure and basic knowledge, this book focuses on presenting excellent creative packaging works from around the world. Each project selected exemplifies a unique design concept, which is a well of inspiration for readers worldwide. The accompanying DVD contains 60 copyright free and 175 copyrighted templates of packaging structure.

Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design. It teaches a simple ‘net’ construction system – a one-piece 2-D configuration of card seen when a 3-D package is opened out and flattened – which enables the designer to create a huge number of very strong 3-D packaging forms that are both practical and imaginative. Each chapter concludes with photographs and net drawings of 6–10 creative examples of packaging designs made using the principles outlined in the preceding chapter. Structural Packaging gives the reader an understanding of the underlying principles of packaging construction and the technical knowledge and confidence to develop a greater number of their own unusual and innovative designs than any comparable book. Download the crease diagrams from the book for free at www.laurenceking.com

This book focuses on packaging structure design, showcasing various design projects in three chapters. Chapter 1, Basic Packaging Structures: Basic information, collects knowledge on the structural design of carton packaging. Chapter 2, Diagrams, collects 60 copyright free diagrams with die-cut outlines that can be applied in any package production. Chapter 3, Projects, collects 100 outstanding packaging design projects from around the world.

This book covers 142 unique and original packaging designs from all over the world that have drawn on the characteristics of the products in each case to generate innovative structures complemented with fresh and bold graphic design.

A new approach on packaging design, which includes materials, structure and an appendix with die cut patterns to inspire one's own projects.

- Complete structure forms; detailed introduction of their characteristics and applications - Hundreds of excellent projects present their unique structures to show the product's feature Forming the basis for packaging design, packaging structure is an indispensable factor in the process. Its quality directly affects the efficacy of the product. This book presents the beauty and intricacy of packaging structure. It organizes creative packaging works according to the package's shape and material. Commonly used structures and a detailed introduction of the geometric elements (points, lines and plane) further enhance each project.

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.