Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.

In-your-face and with a definite entrepreneurial edge, Mischief Marketing shows readers how to employ highly unusual and creative marketing strategies and plans to achieve their business or career goals. Filled with tons of creative, off-the-beaten-path tactics, lessons, and tips culled from the notorious exploits and ingenious high jinx pulled by many famous and successful folk, from Steven Spielberg to Estee Lauder and Mother Teresa.

How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

7 Reasons Why You Must Read This Book 1. Nurtures your children’s inborn creativity for success and happiness 2. Inspires you to be a more creative parent or teacher 3. Strengthens the bond between you and your children 4. Encourages you to observe your children’s antics as a source of amusement and understanding of your children’s creativity 5. Equips you with the tools for Creative Parenting 6. Provides you with gems of creative wisdom of educationists, psychologists and other prominent personalities in YKK Quotes to Nurture Creative Children 7. Enlightens you about why the so-called problem children are unpolished diamonds in disguise in the section In Praise Of Black Sheep.

“It’s easy to get drawn into this fast-paced, funny, and entertaining adventure” (Publishers Weekly) about a school where making trouble is highly encouraged. Twelve-year-old Seamus Hinkle is a good kid with a perfect school record—until the day of the unfortunate apple incident. Seamus is immediately shipped off to a detention facility—only to discover that Kilter Academy is actually a school to mold future Troublemakers, where demerits are awarded as a prize for bad behavior and each student is tasked to pull various pranks on their teachers in order to excel. Initially determined to avoid any more mishaps, Seamus nonetheless inadvertently emerges as a uniquely skilled troublemaker. Together with new friends Lemon and Elinor, he rises to the top of his class while beginning to discover that Kilter Academy has some major secrets and surprises in store….

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Dave Trott shows you how.