Creative Arts Marketing
Title | Creative Arts Marketing PDF eBook |
Author | Elizabeth Hill |
Publisher | Routledge |
Pages | 382 |
Release | 2012-06-25 |
Genre | Business & Economics |
ISBN | 1136413332 |
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers
Arts Marketing Insights
Title | Arts Marketing Insights PDF eBook |
Author | Joanne Scheff Bernstein |
Publisher | John Wiley & Sons |
Pages | 325 |
Release | 2011-01-19 |
Genre | Business & Economics |
ISBN | 111804682X |
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.
Art Marketing 101
Title | Art Marketing 101 PDF eBook |
Author | Constance Smith |
Publisher | Artnetwork Press |
Pages | 356 |
Release | 2004 |
Genre | Art |
ISBN |
Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.
Marketing Strategy for Creative and Cultural Industries
Title | Marketing Strategy for Creative and Cultural Industries PDF eBook |
Author | Bonita M. Kolb |
Publisher | Routledge |
Pages | 248 |
Release | 2016-01-29 |
Genre | Business & Economics |
ISBN | 1317429796 |
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
The Routledge Companion to Arts Marketing
Title | The Routledge Companion to Arts Marketing PDF eBook |
Author | Daragh O'Reilly |
Publisher | Routledge |
Pages | 444 |
Release | 2013-12-17 |
Genre | Art |
ISBN | 1135012210 |
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
Marketing for Cultural Organizations
Title | Marketing for Cultural Organizations PDF eBook |
Author | Bonita M. Kolb |
Publisher | |
Pages | 190 |
Release | 2013 |
Genre | Art |
ISBN | 9780415626958 |
Revision of the author's Marketing cultural organisations.
Arts Marketing
Title | Arts Marketing PDF eBook |
Author | Finola Kerrigan |
Publisher | Routledge |
Pages | 234 |
Release | 2007-03-30 |
Genre | Business & Economics |
ISBN | 1136428259 |
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.