Creating user interfaces that are fun, practical, fluid, and memorable is hard. And existing learning materials don't explain the context of the UI problem that animations are trying to solve. That's where this book comes in. You'll gain a solid technical understanding of how to create awesome animations using CSS and learn how to implement common UI patterns, using practical examples that rely on animations to solve a core problem. Frontend web developers and designers will not only learn important technical details, but also how to apply them to solve real-world problems.

We’ve come a long way since the days of flashing banner ads and scrolling news tickers. Today, the stunning motion design of iOS and Android dramatically improves a user’s experience — instead of detracting from it. The best sites and apps of today leverage animation to improve the feel and intuitiveness of their interfaces. Sites without animation are starting to feel antiquated. This book provides you with a technical foundation to implement animation in a way that’s both visually stunning and programmatically maintainable. Throughout, we consider the balance between enriching a page with motion design while avoiding unnecessary flourishes Readers will learn how to design loading sequences that ensure users stay fully engaged instead of tuning out, how to leverage simple physics principles to make apps respond naturally to users’ input (just like motion behaves in the real world), how to exploit CSS transforms to create rich depth in animations, and how to fully leverage JavaScript animation libraries like Velocity.js to streamline animation programming. From animation performance to theory, we cover everything needed to become a professional web animator. Whether you're a novice or professional web developer, this book is for everyone. Why is all of this so important? Why is it worth your time to become a professional motion designer? For the same reason that designers spend hours perfecting their pages’ font and color combinations, motion designers perfect their animations’ transition and easing combinations: Refined products feel superior. They leave users whispering to themselves, “Wow, this is cool”, right before they turn to a friend and exclaim, “You gotta try this.”

Effective interface animation deftly combines form and function to improve feedback, aid in orientation, direct attention, show causality, and express your brand’s personality. Designing Interface Animation shows you how to create web animation that balances purpose and style while blending seamlessly into the user’s experience. This book is a crash course in motion design theory and practice for web designers, UX professionals, and front-end developers alike.

A step-by-step instructional guide designed for the average computer user who is familiar with the basic Windows program and file operations and wants guidance in the use of Liquid Motion, Microsoft's Web animation program. Arrangement is in five tutorial sessions which show the basics of designing and publishing 3-D animations. The included CD-ROM contains shareware and trial versions of numerous related programs. Annotation copyrighted by Book News, Inc., Portland, OR

Place of publication transcribed from publisher's website.

Effective Web Animation is timely, comprehensive, and tightly focused on the key issues professional Web designers care about most: creativity, quality, productivity, and speed. For all Web designers and developers ready to move beyond static text and images, including those with GIF animation experience who want to produce more effective, efficient animations.

Creating standards-compliant animations for the Web just got a lot easier. With this concise guide, you’ll learn how to convert Flash animations into HTML5, using Wallaby—the experimental tool from Adobe. Wallaby makes Flash content available for devices that don't support Flash runtimes, including the iPhone and iPad. Developing HTML5 animations is time-consuming with all the coding required. This book shows you how to create compelling content for HTML5 environments with relative ease, whether you know Flash or not. After a quick introduction to simple animation building with Flash, you'll learn how Wallaby helps you convert those animations into HTML5 code. Learn how to create a simple Flash animation, using Flash Professional CS5 Become familiar with the Flash Library, Stage drawing canvas, and animation Timeline Take the right approach to building a complex Flash animation for HTML5 Get performance tips to optimize animations for desktops and mobile devices Use simple JavaScript and CSS code to place the Wallaby animation in a web page Add interactivity to your HTML5 animation with jQuery