Urgency is the key component to a strong market, but in tough markets, sales counselors must create that urgency. Fortunately, Jason Forrest has the method for tapping into this high-powered emotional resource! Based on the principle that every homebuyer's desire is "to improve their life," Jason teaches you how to fulfill this powerful impulse in your customers. Learn how to create an atmosphere of excitement and immediacy, no matter the state of the market. Creating Urgency will revitalize your sales philosophy!

Too many sales careers end before they really even begin, and even the most seasoned pros can use an occasional pick-me-up, especially in sluggish markets. "40 Day Sales Dare for New Home Sales" gives specific, relevant instruction on how to reach one's full potential.

Leverage the power of urgency to avoid burnout and increase performance Urgency—that frantic feeling that we need to be doing more, and faster—is a destructive force in today’s workplace. Unnecessary urgency can be toxic, causing stress and burnout. But not all urgency is bad, and sometimes we really do need to get things done quickly. Too little urgency can lead to inaction and lost productivity. So how do we find the right balance where we can use urgency as a meaningful tool to keep productivity up, without generating burnout? Urgent! is a guide to using urgency for good to help achieve your goals, to drive success, and minimise stress for yourself, your teams, and your business. This book will teach you to moderate urgency for yourself and those you lead. In our age of fast-paced technology, it’s easy to swing between extremes, working reactively one minute, and being inactive the next. The middle ground, described in this book, allows us to work in the “Active Zone” where we maximise proactivity and productivity. By following the practical strategies outlined in this book, readers will learn to understand urgency, become proactive rather than reactive, and lead teams to their fullest potential. • Eliminate stress and burnout for yourself, your teams, and your businesses • Learn how to dial urgency up or down, depending on the situation • Keep teams working in the optimal productive zone by moderating urgency • Stay focused on what's important and learn prioritisation skills to avoid burnout If you feel that you and your team are caught up in busy work, stressed to the max by competing demands, leaving no room to focus on what really matters, Urgent! will show you a new way of thinking, leading, and responding. Learn the skills to reduce overload, get more done, and achieve better performance each day.