Creating Aspirational Leaders is a new leadership classic that tells the story of how today's workforce has changed and why a new kind of leadership has evolved. Written to help the reader develop the right leadership to create a competitive workforce advantage, it is a book for leaders who want to be on the solution side rather than the problem side of today's aspirational workforce. Leaders have always had the job of developing people at work, but today's workers demand that their identities and aspirations be valued and developed along with their skills. In this book, the author brings across the message that companies must make work more aspirational or risk losing their talented workers. The author spells out the lessons to be learned from leaders in companies from China to Brazil, from Singapore to Germany and the USA in creating aspirational organisations. Starting with the story of an aspirational leadership disaster in the world's largest factory, he takes the reader through a process of building an aspirational organisation, developing leadership wisdom, using new tools for aspirational development and mastering new dimensions of employee motivation. This book is full of stories of leaders who have improved business results while developing people potential to achieve the status of a great company for people development.

#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

fter years of research, modeling and consulting, Dora Lutz is sharing the common actions purpose-driven leaders and social entrepreneurs take to generate both world-changing impact and profit. This book covers the five primary components to building an Aspirational Business, and uses GivingSpring's proprietary B.E.G.I.N. process to move your organization towards purpose and profit. Filled with stories, examples, activities and personal reflection points, The Aspirational Business sets a solid foundation for any leader looking to do more with his or her business.

The first book to get at the root cause of India's problems India is a country of enormous contradictions. On the one hand, India is one of the fastest-growing leaders in the new economy, with burgeoning technological prowess and a myriad of exciting business opportunities. At the same time, it is burdened with enormous poverty, a crumbling infrastructure, and a labyrinthine bureaucracy. This book by one of India's leading executives, discusses the country's recent economic transformation and addresses key issues that will not only affect companies investing in India but individuals struggling to cope with these changes. Using techniques of scenario planning and organizational learning, Maira guides the reader through the complex structures of Indian business and society and introduces a new approach to change certain to ignite debate.

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, "what is good for my brand long-term?", "how is this business decision going to impact our culture?" or "what are the main objectives of our growth?" Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand’s products and services create both monetary and social value.

What Motivates Me will help readers align the work they do every day, for the rest of their lives, with what truly motivates them. It also includes a code to the Motivators Assessment. This is not a personality test, but a scientifically valid assessment that digs straight to the core of what motivates you at work. The book also features a set of thought-provoking exercises to help readers sculpt their jobs with 60 powerful strategies. After analyzing the results of 850,000 interviews, the authors sought to discover why so many people are not as engaged and energized as they could be at work. They found those who are happiest and most successful are engaged in work that aligns with what motivates them. What Motivates Me offers an extensively tested method to help readers identify their core motivators and figure out the disconnects between their passions and their current work, and guides all those searching for joy and engagement by asking the important questions - “What motivates me?” and “What can I do about it?”

Elevate your leadership to achieve the extraordinary Inspired Leadership is the essential guide to performing at the highest level every day. As CEO of Porsche, author Kevin Gaskell led the company from near-bankruptcy to the most profitable car company. During his four years at BMW, the company saw 80% growth in sales and 500% increase in profitability. Good leaders get results and great leaders get great results—but Inspired Leaders get extraordinary results, turn around companies, ensure people development and turn brands into household names. This book shows you how to become an Inspired Leader. Workable strategies, practical frameworks, and real-world essential skills give you a concrete curriculum for success, while anecdotes and examples drawn from the author's experiences illustrate important concepts in action. Inspirational, aspirational, and deeply instructional, this guide will become your go-to resource for navigating the leader's role. From tricky situations to everyday interactions, you'll learn the skills and outlook you need to take your leadership to the next level. Learn what Inspired Leadership looks like in terms of results Discover the key factors that separate Inspired leaders from the merely "great" Adopt the tools and processes that get extraordinary results in the real world Understand the essential core of high performance, and incorporate it into your day-to-day Quality leadership is the difference between success and failure, but Inspired Leadership is the difference between success and world-class performance. It requires 360-degree attention, laser focus, authentic relationships, and a rock-solid understanding of the leader's role. When you're ready to achieve the extraordinary, Inspired Leadership is the resource to keep within arm's reach.