Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.

In today's fast-paced and rapidly evolving world, businesses of all types and sizes need a strong online presence to remain competitive and successful. The internet has become the go-to platform for commerce - those that don't have an online presence are missing out on valuable opportunities to expand and develop. This is why more and more entrepreneurs and business owners are turning to the digital realm to launch and expand their businesses. A digital empire is a company built on the internet with an emphasis on creating an influential online presence that can attract customers from around the globe. Building a digital empire offers numerous advantages. Notably, working remotely and having the right systems in place allow entrepreneurs to create businesses that run themselves is now possible. Additionally, digital empires have the potential to reach a much broader audience than traditional brick-and-mortar businesses. Through the internet, it's possible to connect with people from around the globe and sell products and services to an international customer base. But perhaps the most compelling reason to build a digital empire is the opportunity it presents to build something that truly reflects your values and passions. When you create something online, you have the freedom to craft something that accurately reflects who you are and what your mission is. Constructing a digital empire is not without its challenges. There is an extensive learning curve to master the tools and technologies behind online businesses, plus there is intense competition in this space - making it difficult to stand out and develop an impressive brand. Nonetheless, success is possible! With the right guidance and support, anyone can build a successful digital empire. This book provides that guidance with an easy-to-follow step-by-step process for launching and growing your online business. Whether you're already established or just starting out, this guide will help lay the groundwork necessary to build that foundation so your empire continues to expand for years to come.

Many brands are just chasing the latest digital marketing trend. When social media platform X becomes popular, they're posting on it. Why do some businesses dominate online whilst others constantly play catch up? Will your digital marketing strategy make you the most visible business in your sector? Digital marketing remains a relatively new discipline and most organizations are still learning how best to achieve the visibility they need online. This book is your blueprint for building your own best practice digital marketing strategy so that yours can be the business that wins the most leads and sales in your sector. Read this book to learn: - The five mindsets of digital marketers - The four elements that are always in place when a business is dominating its sector online. - How to build a foundation of great digital assets to enable best-in-class digital marketing in your organization. - How achieving mastery in strategic digital marketing also makes for a great career path and a great lifestyle.

"Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Digital Marketing: Your Digital Presence with Panyim and Nyakor Feeling lost launching your business online? Panyim, a passionate entrepreneur with a killer fashion line, faces the same challenge. But with the help of Nyakor, a digital marketing guru, he's about to unlock the secrets to building a powerful online presence. This engaging guide, told through the story of Panyim and Nyakor, will equip you with the tools to: Craft a stunning website: Learn how to showcase your brand identity, target audience, and mission with a website that converts. Master Search Engine Optimization (SEO): Unravel the mystery of getting found online and attract customers organically. Dominate Social Media: Discover the power of platforms like Instagram and create engaging content that builds a loyal following. Develop a winning content marketing strategy: Learn to create valuable content, from "behind the scenes" videos to expert tips, that keeps your audience hooked. Digital Marketing: Your Digital Presence is your one-stop guide to navigating the ever-evolving online world. With actionable advice and real-world examples, you'll be empowered to turn your passion into a thriving online business, just like Panyim.