Customer-centered Products
Title | Customer-centered Products PDF eBook |
Author | Ivy F. Hooks |
Publisher | Amacom Books |
Pages | 314 |
Release | 2001 |
Genre | Business & Economics |
ISBN | 9780814405680 |
This is a guide to eliminating the waste of time, money and effort resulting from poor product development. It provides product definition requirements needed at the start of any product development process.
Customer Culture
Title | Customer Culture PDF eBook |
Author | Michael D. Basch |
Publisher | FT Press |
Pages | 638 |
Release | 2002 |
Genre | Consumer satisfaction |
ISBN | 0130353310 |
The executive who pioneered FedEx's legendary customer culture shows exactly how to go beyond talk and make it happen for real. Basch identifies the key cultural obstacles and leadership failures that dilute customer focus, and demonstrates how to build systems and structures that help good people deliver great customer service.
Customer Centricity
Title | Customer Centricity PDF eBook |
Author | Peter Fader |
Publisher | |
Pages | 128 |
Release | 2012 |
Genre | Business planning |
ISBN |
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers...and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Creating a Customer-centered Culture
Title | Creating a Customer-centered Culture PDF eBook |
Author | Robin L. Lawton |
Publisher | ASQ Quality Press |
Pages | 0 |
Release | 1993 |
Genre | Consumer satisfaction |
ISBN | 9780873891516 |
Creating a Customer-Centered Culture shows you how to successfully apply existing traditional management tools to knowledge and service work. it teaches you to think like customers so you can implement an organizational culture transformation on your way to total quality management in a jargon-free, step-by-step way.
CustomerCentric Selling, Second Edition
Title | CustomerCentric Selling, Second Edition PDF eBook |
Author | Michael T. Bosworth |
Publisher | McGraw Hill Professional |
Pages | 305 |
Release | 2010-01-08 |
Genre | Business & Economics |
ISBN | 0071639845 |
The Web has changed the game for your customers—and, therefore, for you. Now, CustomerCentricSelling, already recognized as one of the premiermethodologies for managing the buyer-sellerrelationship, helps you level the playing field soyou can reach clients when they are ready to buyand create a superior customer experience. Your business and its people need to be“CustomerCentric”—willing and able to identifyand serve customers’ needs in a world wherecompetition waits just a mouse-click away.Traditional wisdom has long held that sellingmeans convincing and persuading buyers. Buttoday’s buyers no longer want or need to be soldin traditional ways. CustomerCentric Selling givesyou mastery of the crucial eight aspects ofcommunicating with today’s clients to achieveoptimal results: Having conversations instead ofmaking presentations Asking relevant questions insteadof offering opinions Focusing on solutions and notonly relationships Targeting businesspeople insteadof gravitating toward users Relating product usage instead ofrelying on features Competing to win—not just to stay busy Closing on the buyer’s timeline(instead of yours) Empowering buyers instead of tryingto “sell” them What’s more, CustomerCentric Selling teaches andreinforces key tactics that will make the most ofyour organization’s resources. Perhaps you feelyou don’t have the smartest internal systems inplace to ensure an ideal workflow. (Perhaps, asis all too common, you lack identifiable systemsalmost entirely.) From the basics—and beyond—ofstrategic budgeting and negotiation to assessingand developing the skills of your sales force, you’lllearn how to make sure that each step yourbusiness takes is the right one.
A Culture of Service
Title | A Culture of Service PDF eBook |
Author | David E. Reed |
Publisher | |
Pages | 116 |
Release | 2007-07 |
Genre | Business & Economics |
ISBN | 9780978813796 |
What Great Brands Do
Title | What Great Brands Do PDF eBook |
Author | Denise Lee Yohn |
Publisher | John Wiley & Sons |
Pages | 278 |
Release | 2014-01-07 |
Genre | Business & Economics |
ISBN | 111861125X |
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.