With real-world projects, this authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design.

Yan Gou introduces readers to the scientific art of photography in precise detail based on his decades of experience. Readers will not only learn from his refined methods introduced in this book, but they can also enjoy an opportunity to view his renowned artwork throughout the book. With a step-by-step analysis of methods professional photographers use to develop breathtaking works in addition to colorful examples of his own photographs, Yan Gou has provided a priceless go-to reference for amateur and professional photographers alike.

Typography is a very powerful design element. Whenever we have a typographic system in place, we can use it to structure content, communicate ideas and even enhance meaning. However, employing it in a way that masters that delicate balance between being unobtrusive (catering for a pleasant reading experience) and engaging enough (keeping the reader’s interest on a page) can be quite a challenge. With the help of this eBook, you can learn how to train and sharpen your eyes to recognize specific typographic details which will be sure to guide you in your own projects and make it easier for you to make design decisions. After an initial stroll through type terminology and classification, this eBook reflects on the quality of fonts (including web font providers, of course) and explores typographic design patterns as well as current practices. These practical considerations and a plethora of real-world examples are bound to be a valuable companion throughout your adventures when designing with type. TABLE OF CONTENTS: Understanding The Difference Between Type And Lettering Making Sense Of Type Classification (Part 1) Making Sense Of Type Classification (Part 2) A Critical Approach To Typefaces Taking A Second Look At Free Fonts Dear Web Font Providers Typographic Design Patterns And Current Practices (2013 Edition) Creating Exciting And Unusual Visual Hierarchies Type Makes A Difference: An Exploration Of Type-Focused Websites

Color for Impact deserves to be within reach of every editor and desktop publisher's computer. It encourages newcomers to think about colour in new ways and reminds experienced designers that colour can be a two-edged sword: it can as easily obscure a message as drive it home. In either case, by focusing on the message and the communication, rather than what Jan White calls the "decorative" aspects of colour, Color for Impact will help you to take advantage of the reduced costs and increased availability of colour at all levels. Contents: Getting the Best Out of Colour; Ten Commandments on Using Colour; Where to Use Colour; How Much Colour to Use; Copying Colour in Black-and-White; Making the Most of Colour; Which Colour to Choose; Combining Colours with Colours; Colour and Panels; Colour and Pictures; Colour and Type; How Words, Shape, Space, and Colour Produce Impact; Technicalities About Colour.

Find out how you can increase the impact of your school library instruction, promotion, and organization with the utilization of infographics created with do-it-yourself tips found within this guidebook. Infographics have become increasingly popular educational tools for visually conveying ideas and information—in class projects, in daily lessons, and for promoting school and library programs. This book—the only one of its kind—helps you create your own computer-generated visuals for your class and library using common software platforms and free web-based applications. A perfect primer for educators with little or no technological savvy, this resource features charts, tables, screenshots, bars, and graphs for making infographics easy to reproduce and create. Author Peggy Milam Creighton discusses the benefits of utilizing visuals with students and provides tips and strategies for creating your own graphics for various educational settings. The reference is organized into three topics: how to create infographics with Microsoft software such as Word, Excel, and PowerPoint; how to use graphics to support school library programs; and why using these visual-based learning tools is important. The work features easy-to-use tutorials, lesson plans, and project ideas for students.