This book explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and how they influence the buying decisions in the family.

Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

This engaging book is a comprehensive exploration of children's happiness and success covering a wide range of factors influencing positive functioning. It offers a holistic view of children’s well-being, identifying both threats and catalysts to happiness and success, as well as evidence-based strategies that promote optimal functioning. The first section of the book delves into the science of happiness, discussing the role of early social relationships, the importance of experiencing positive emotions and flow, spirituality, and physical health. The second section focuses on the science of success, exploring topics such as mindsets, self-control, and executive functions. Finally, the book explores individual and contextual factors explaining why character matters, the influence of media and technology, and the critical role of disadvantaged environments. Presenting happiness as an ongoing journey, intertwined with the pursuit and achievement of personal goals, the book concludes by proposing a new conceptual framework which identifies pivotal contributors to children's happiness and success such as relationships, self-regulation, and competence. Suited to upper-level undergraduate and graduate courses in child development, family studies, education, and positive psychology, this book is also an invaluable resource for caregivers, educators, and child practitioners. It is a must-read for anyone interested in cultivating a fulfilling, well-lived life for children and adolescents.

Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.

This book takes a wide-ranging and non-dogmatic view of SDG12, tackling various approaches as to how production and consumption can provide for human well-being while minimizing destructive effects on the biophysical environment.