Crack the Customer Mind Code upends customary marketing approaches and takes a deeper approach to more successful selling. Based on an analysis of successful marketing campaign patterns, Crack the Customer Mind Code teaches the reader how to align marketing messages that leverage the mind’s natural progression to “yes” through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customers to give themselves permission to act. With this proven process, organizations can create stronger sales-producing marketing campaigns when the message is aligned with the way in which marketing information is absorbed and processed.

CRACKING THE HUMAN CODE: BOOK DESCRIPTIONGaining the trust of people can be tricky. The reason is that, for every living being, there is a code to gain entrance to their heart and mind. It is necessary to connect and decode individuals using this unique code to unlock their personality. The methods and the strategies used to capture their information are very different from others. In this book, Cracking the Human Code, we're going to take you on a journey to better interpret people by looking at a variety of clues that can help you decipher what people think. You're going to be able to better understand people, the motives behind their actions, and how to get along well with them.In addition, the key to success in this world is communication, and in order to be good at communicator, you need to have good comprehension. In this book, we will make you more confident in understanding people by looking at a range of theories that will help you decode what they are really saying. You'll be able to see people in a different light, the reasons behind their behavior, and how to get along with them.The ideas that will be discussed in this book apply to every sort of relationship, so we'll start by discussing the people you've most familiar with. As you know more about body language, you're going to navigate your way into various interactions and how to interpret implicit signals that people give off.By the conclusion of this book, you'll be able to evaluate others by their preferences, behaviors, and appearance but mostly by intense observation.

Life at Flint Hill Elementary School may seem normal, but seven friends find themselves on a path to crack the code for an epic life. Whether they're chasing their dreams on stage, searching for an elusive monster fish, or running a makeshift business out of a tree house, can these heroes find a way to work together to change their community?

"Crack the Code soars beyond mere diet and exercise to deliver a 360-degree perspective on social motivation that enables men over 50 to experience incredible health and vitality. Based on the author's personal experience and research that includes a national survey of 1,000 men and over 30 interviews, Louis Bezich reveals the most common behavioral traits among 50+ men who lead highly satisfying, healthy, and fulfilling lives. He calls this Male Cognitive Behavior Alignment."--Page 4 of cover.

Become the effective, proactive leader you aspire to be with this practical tool kit for leading people and organizations Yes, you can learn the skills to effectively lead people, organizations, and employees. With the right motivation and knowledge, you can be a leader who knows what it takes to succeed. Throughout his extensive experience in training leaders, author Alain Hunkins discovered that many leaders shared a common trait. They were mainly focused on what they were doing but not so focused on how they were doing it, especially when it came to working with other people. By strengthening their leadership capabilities, they could become trusted leaders within their organization, improve employee communications, and build bridges across hierarchies. Cracking the Leadership Code shares the valuable principles and practices that Hunkins developed and refined during the 20+ years he’s worked with leaders. When you crack the code, you’ll have a new operating model for organizational leadership that will help your teams thrive in a 21st century economy. Discover the brain science behind leading people Get inspired by real life leadership stories Use a practical leadership tool kit to become a better leader Learn how to communicate, influence, and persuade others, more effectively than ever before With this book as a resource, you’ll have a new perspective, a new framework, and new tools at your disposal, readily available to guide your leadership. You’ll learn to establish proactive, leader-follower relationships. To do this, you’ll use the interconnected elements of Connection, Communication, and Collaboration. When you learn from the author’s insightful experiences working with organizations around the world, you can accelerate your leadership development and become the leader you’ve always aspired to be.

Boost sales results by zeroing in on the metrics that matter most “Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.” —Arthur Dorfman, National Vice President, SAP “Cracking the Sales Management Code is a must-read for anyone who wants to bring his or her sales management team into the 21st century.” —Mike Nathe, Senior Vice President, Essilor Laboratories of America “The authors correctly assert that the proliferation of management reporting has created a false sense of control for sales executives. Real control is derived from clear direction to the field—and this book tells how do to that in an easy-to-understand, actionable manner.” —Michael R. Jenkins, Signature Client Vice President, AT&T Global Enterprise Solutions “There are things that can be managed in a sales force, and there are things that cannot. Too often sales management doesn’t see the difference. This book is invaluable because it reveals the manageable activities that actually drive sales results.” —John Davis, Vice President, St. Jude Medical “Cracking the Sales Management Code is one of the most important resources available on effective sales management. . . . It should be required reading for every sales leader.” —Bob Kelly, Chairman, The Sales Management Association “A must-read for managers who want to have a greater impact on sales force performance.” —James Lattin, Robert A. Magowan Professor of Marketing, Graduate School of Business, Stanford University “This book offers a solution to close the gap between sales processes and business results. It shows a new way to think critically about the strategies and tactics necessary to move a sales team from good to great!” —Anita Abjornson, Sales Management Effectiveness, Abbott Laboratories About the Book: There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed? Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management. In it you will discover: The five critical processes that drive sales performance How to choose the right processes for your own team The three levels of sales metrics you must collect Which metrics you can “manage” and which ones you can’t How to prioritize conflicting sales objectives How to align seller activities with business results How to use CRM to improve the impact of coaching As Neil Rackham writes in the foreword: “There’s an acute shortage of good books on the specifics of sales management. Cracking the Sales Management Code is about the practical specifics of sales management in the new era, and it fills a void.” Cracking the Sales Management Code fills that void by providing foundational knowledge about how the sales force works. It reveals the gears and levers that actually control sales results. It adds clarity to things that you intuitively know and provides insight into things that you don’t. It will change the way you manage your sellers from day to day, as well as the results you get from year to year.

Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast. Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales. This book will show you how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. Crack the Funding Code gives you the broader perspective on: how funding works, how investors think, and what they need to hear to put their money where your mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their industry or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.