This book will tell all you need to know about British English spelling. It's a reference work intended for anyone interested in the English language, especially those who teach it, whatever the age or mother tongue of their students. It will be particularly useful to those wishing to produce well-designed materials for teaching initial literacy via phonics, for teaching English as a foreign or second language, and for teacher training. English spelling is notoriously complicated and difficult to learn; it is correctly described as much less regular and predictable than any other alphabetic orthography. However, there is more regularity in the English spelling system than is generally appreciated. This book provides, for the first time, a thorough account of the whole complex system. It does so by describing how phonemes relate to graphemes and vice versa. It enables searches for particular words, so that one can easily find, not the meanings or pronunciations of words, but the other words with which those with unusual phoneme-grapheme/grapheme-phoneme correspondences keep company. Other unique features of this book include teacher-friendly lists of correspondences and various regularities not described by previous authorities, for example the strong tendency for the letter-name vowel phonemes (the names of the letters ) to be spelt with those single letters in non-final syllables.

A CLASSIC MEMOIR OF TWO PIONEERING ADVENTURERS Before Joy Adamson went to Africa, before Margaret Mead sailed to Samoa, before Dian Fossey was even born, a Kansas teenager named Osa Leighty married Martin Johnson, a pioneering photographer just back from a ‘round-the-world cruise with Jack London. Together the Johnsons flew and sailed to Borneo, to Kenya, and to the Congo, filming Simba and other popular nature movies with Martin behind the camera and Osa holding her rifle at the ready in case the scene’s big game star should turn hostile. This bestselling memoir retraces their careers in rich detail, with precisely observed descriptions and often heart-stopping anecdotes. Illustrated with scores of the dramatic photos that made the Johnsons famous, it’s a book sure to delight every lover of true adventure.

Everything educators need to know to enhance learning for ESLstudents This unique teacher time-saver includes scores of helpful,practical lists that may be reproduced for classroom use orreferred to in the development of instructional materials andlessons. The material contained in this book helps K-12 teachersreinforce and enhance the learning of grammar, vocabulary,pronunciation, and writing skills in ESL students of all abilitylevels. For easy use and quick access, the lists are printed in aformat that can be photocopied as many times as required. Acomplete, thoroughly updated glossary at the end provides anindispensable guide to the specialized language of ESLinstruction.

"To guarantee students have a working knowledge of appropriate vocabulary before entering secondary school, educators need to establish an effective vocabulary program in their schools and classrooms. In Teaching Basic, Advanced, and Academic Vocabulary: A Comprehensive Framework for Elementary Instruction, author Robert J. Marzano provides elementary educators with a comprehensive framework for vocabulary instruction. Marzano defines three different tiers of vocabulary terms: (1) Tier 1 terms are those words that are frequently used in the English language, (2) Tier 2 terms appear less frequently, and (3) Tier 3 terms are specific to grade level and subject area. By organizing these terms into semantic clusters and subject areas, Marzano creates a powerful and unique approach to ensuring students build their vocabulary. By reading this book, K-5 teachers will obtain the tools and strategies needed to construct a solid foundation for literacy development in their classrooms"--

Microlivestock is a term coined for species that are inherently small as well as for breeds of cattle, sheep, goats, and pigs that are less than about half the size of the most common breeds. These miniature animals are seldom considered in the broad picture of livestock development, but they seem to have a promising future, especially in developing nations or wherever land is scarce. This book raises awareness of the potential of these small species, including microcattle, microsheep, various poultry, rabbits, rodents, deer, antelope, and lizards. It also strives to stimulate their introduction into animal research and economic development programs.

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.