Jim Owen leads a massively successful seminar that is in huge demand by financial groups, teachers' organizations, and professional associations. His first book, Cowboy Ethics, has sold more than 60,000 copies in two years. Now Owen continues his nonpartisan message, offering the legacy of the cowboy as a model of accessible, positive qualities that all can agree on, regardless of religion or political persuasion.

A new approach to business ethics is quietly taking hold in executive suites and corporate boardrooms across America. Frustrated by an epidemic of misbehavior at all employee levels, management teams are getting back to basics—back to the idea that personal character and individual responsibility are the ultimate keys to integrity, just as they were back in the days of the Open Range. A decade ago, the book Cowboy Ethics first inspired businesspeople to look to the Code of the West. Once they did, they discovered that its simple, common-sense principles can be more effective guides to business leadership than a truckload of corporate mission statements, rules, and ethics manuals. “Cowboys are role models because they live by a code,” says author James P. Owen. “They show us what it means to stand for something, and to strive every day to make your actions line up with your beliefs. And isn’t that as good a definition of integrity as you can find?” In the years since, the book’s “Ten Principles to Live By” have been embraced by scores of companies, universities, and even a state government. This updated Tenth Anniversary hardcover edition traces the evolution of this grassroots business movement in brand-new chapters while preserving the inspirational lessons and stunning photography of the original. It’s ideal for corporate gifts, the new graduate, business students, or any career person who cares about doing the right thing.

Revised to include presidential hats, new celebrity hats, and a fully updated resource listing of custom hatters. The Cowboy Hat Book features an impressive array of cowboy hats, showcasing the wide variety of styles, colors, and fabrics used to create the cowboy hat, now a symbol of America and western culture that is recognized all over the world. Beginning with a brief history of the cowboy hat, the authors go on to explain the building of the perfect hat, its care and feeding, hat etiquette, hat hair, and more. Beautiful photos of real cowboys and movie cowboys sporting their trademark hats illustrate how creases, brims, shapes, and trims are unique to the individual who wears each hat. The Cowboy Hat Book celebrates the history and importance of this unique piece of clothing that hasn't fundamentally changed in more than 100 years. Ritch Rand's family has been making handcrafted hats for over twenty years. His hats have rested on dozen's of famous heads-from presidents to kings and heads of state to movie stars. He lives in Billings, Montana. William Reynolds is president and CEO of the marketing, PR, and advertising agency Banning Company, Inc. The company has a special division that services the western and equine industries. He lives in Malibu, California.

Frustrated by an epidemic of misbehavior, corporate management teams are going back to the idea that personal character and individual responsibility are the ultimate keys to integrity business—just as they were back in the days of the Open Range. When first published, Cowboy Ethics inspired businesspeople to look to the Code of the West. Once they did, they discovered that its simple, common-sense principles can be more effective guides to business leadership than a truckload of corporate mission statements, rules, and ethics manuals. “Cowboys are role models because they live by a code,” says author James P. Owen. “They show us what it means to stand for something, and to strive every day to make your actions line up with your beliefs. And isn’t that as good a definition of integrity as you can find?” In the years since, the book’s first publication “Ten Principles to Live By” have been embraced by scores of companies, universities, and even a state government. This updated Anniversary hardcover edition traces the evolution of this grassroots business movement in brand-new chapters while preserving the inspirational lessons and stunning photography of the original. A new introduction traces the rise of the Cowboy Ethics movement, while a new epilogue discusses how to live by the code. It’s ideal for corporate gifts, the new graduate, business students, or any career person who cares about doing the right thing.

Relates some of the legends of Pecos Bill, from the moment he bounced out of his family's covered wagon to the day his long-lost brother appears and explains that Bill is not like the coyotes that have raised him.

Over 450 entries provide information on cowboy history, culture, and myth of both North and South America.

Will Wright explores the continuing popularity of the myth of the Wild West, demonstrating how, as a cultural icon, it speaks deeply to a desire for individualism and liberty. The author discusses the myth through market and social theory.