An Italian Did What the British Could Not Do – There is an urgent need to frame the right strategy for the development of meat and poultry production in the country. This will certainly bring prosperity to millions of our rural citizens and create employment in rural India. Having achieved the Green Revolution, the white revolution and the Blue Revolution, it is time to ask the question can the Pink Revolution be far behind? Certainly, this will require a large investment in infrastructure, mainly in cold storage, and modern meat processing plants. Without a strong and dependable cold chain, a vital sector like the meat industry, which is based mostly on perishable products, cannot survive and grow.

We are trying to fool nature, forgetting that nature can not be fooled. Willian Lines warns, “For, although people can be fooled, tricked, and beguiled, nature can not. Material reality resists importuning, finessing, or re-negotiation. Nature’s machinery is invariant, not subject to legislation or cultural conditioning. It can not be compromised.”We need to heed the warnings and solutions presented in this book if we are at all serious about turning these trends around and building a safer, sustainable future.

This open access book provides both a broad perspective and a focused examination of cow care as a subject of widespread ethical concern in India, and increasingly in other parts of the world. In the face of what has persisted as a highly charged political issue over cow protection in India, intellectual space must be made to bring the wealth of Indian traditional ethical discourse to bear on the realities of current human-animal relationships, particularly those of humans with cows. Dharma, yoga, and bhakti paradigms serve as starting points for bringing Hindu—particularly Vaishnava Hindu—animal ethics into conversation with contemporary Western animal ethics. The author argues that a culture of bhakti—the inclusive, empathetic practice of spirituality centered in Krishna as the beloved cowherd of Vraja—can complement recently developed ethics-of-care thinking to create a solid basis for sustaining all kinds of cow care communities.

Hugely controversial upon its publication in India, this book has already been banned by the Hyderabad Civil Court and the author's life has been threatened. Jha argues against the historical sanctity of the cow in India, in an illuminating response to the prevailing attitudes about beef that have been fiercely supported by the current Hindu right-wing government and the fundamentalist groups backing it.

Soul Killing Jobs Of Modern Civilization – Keynes, the father of modern economics predicted in 1930, “In the future, working hours would be short and vacations long. Our grandchildren would work around three hours a day—and probably only by choice.” Economic progress and technological advances had already shrunk working hours considerably by his day, and there was no reason to believe this trend would not continue. Faster cars and planes were taking us places and modern appliances were reducing drudgery in the home and the office. Concern was being raised in social circles: what are we going to do with all the free time in the future?

Cow milk is one of our most ancient foods. It is also one of the most controversial ones. This controversy is a recent phenomenon. It stems from our disregard for animal rights and the impact of processed milk on human health.