In the mid-twentieth century, far more evangelicals supported such “liberal” causes as peace, social justice, and environmental protection. Only gradually did the conservative evangelical faction win dominance, allying with the Republican Party of Ronald Reagan and, eventually, George W. Bush. In Countercultural Conservatives Axel Schäfer traces the evolution of a diffuse and pluralistic movement into the political force of the New Christian Right. In forging its complex theological and political identity, evangelicalism did not simply reject the ideas of 1960s counterculture, Schäfer argues. For all their strict Biblicism and uncompromising morality, evangelicals absorbed and extended key aspects of the countercultural worldview. Carefully examining evangelicalism’s internal dynamics, fissures, and coalitions, this book offers an intriguing reinterpretation of the most important development in American religion and politics since World War II.

At once upholding and refuting the South's conservative image, The Countercultural South explores the politically divergent cultures of resistance created by poor white and working-class black southern men. With humor and insight, Jack Temple Kirby traces these racially and politically opposed cultures back to the antebellum encounter between the anti-capitalistic South and the capitalist individualism identified with the North. In a wide-ranging discussion encompassing the blues, sharecropping, and contemporary black intellectuals, Kirby shows how the needful practice of black labor bargaining in the South resulted in a progressive black tradition of verbal negotiation. The conservative separatism and retro-resistance of rural whites, Kirby argues, is embedded in an inherited and adversarial frontier ethos valuing self-sufficiency and access to wilderness. With the southern landscape imaginatively as well as factually linked to social class, crime--particularly forest arson--becomes the most important form of southern white countercultural expression. Kirby continues his look at white resistance in a review of "redneck" discourse, examining the public reputation of southern whites through a range of cultural phenomena, from literature to country music to the computer network known as BUBBA-L. Original, personal, and artfully written, The Countercultural South offers fresh reflections on southern exceptionalism in American political life and culture.

When a colleague teased writer Dreher one day about his visit to the "lefty" local food co-op, he started thinking about the ways he and his conservative family lived that put them outside the bounds of conventional Republican politics. Shortly thereafter, Dreher wrote an essay about "crunchy cons," people whose "Small Is Beautiful" style of conservative politics often put them at odds with GOP orthodoxy. Dreher was deluged by e-mails from conservatives across America saying "Hey, me too!" Here, Dreher reports on the depth and scope of this phenomenon, which is redefining the taxonomy of America's political and cultural landscape. At a time when the Republican party, and the conservative movement in general, is bitterly divided over what it means to be a conservative, Dreher introduces us to people who are pioneering a way back to the future by reclaiming what they feel is best in conservatism.--From publisher description.

In the mid-twentieth century, far more evangelicals supported such “liberal” causes as peace, social justice, and environmental protection. Only gradually did the conservative evangelical faction win dominance, allying with the Republican Party of Ronald Reagan and, eventually, George W. Bush. In Countercultural Conservatives Axel Schäfer traces the evolution of a diffuse and pluralistic movement into the political force of the New Christian Right. In forging its complex theological and political identity, evangelicalism did not simply reject the ideas of 1960s counterculture, Schäfer argues. For all their strict Biblicism and uncompromising morality, evangelicals absorbed and extended key aspects of the countercultural worldview. Carefully examining evangelicalism’s internal dynamics, fissures, and coalitions, this book offers an intriguing reinterpretation of the most important development in American religion and politics since World War II.

Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.

In the late 1970s, the New Christian Right emerged as a formidable political force, boldly announcing itself as a unified movement representing the views of a "moral majority." But that movement did not spring fully formed from its predecessors. American Evangelicals and the 1960s refutes the thesis that evangelical politics were a purely inflammatory backlash against the cultural and political upheaval of the decade. Bringing together fresh research and innovative interpretations, this book demonstrates that evangelicals actually participated in broader American developments during "the long 1960s," that the evangelical constituency was more diverse than often noted, and that the notion of right-wing evangelical politics as a backlash was a later creation serving the interests of both Republican-conservative alliances and their critics. Evangelicalism's involvement with—rather than its reaction against—the main social movements, public policy initiatives, and cultural transformations of the 1960s proved significant in its 1970s political ascendance. Twelve essays that range thematically from the oil industry to prison ministry and from American counterculture to the Second Vatican Council depict modern evangelicalism both as a religious movement with its own internal dynamics and as one fully integrated into general American history.

Originally published: Hanover: Published by University Press of New England [for] Wesleyan University Press, c1992.