Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

Health inequalities blight lives, generate enormous costs, and exist everywhere. This book is the definitive all-in-one guide for anyone who wishes to learn about, commission, and use distributional cost-effectiveness analysis to promote both equity and efficiency in health and healthcare.

A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity-–it can’t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it’s superconvenient. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful. The things that fall into the middle-–products or services that have moderate fidelity and convenience-–fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other-–fidelity or convenience-–in shaping products and building brands.

Companies are increasingly facing intense pressures to address stakeholder demands from every direction: consumers want socially responsible products; employees want meaningful work; investors now screen on environmental, social, and governance criteria; "clicktivists" create social media storms over company missteps. CEOs now realize that their companies must be social as well as commercial actors, but stakeholder pressures often create trade-offs with demands to deliver financial performance to shareholders. How can companies respond while avoiding simple "greenwashing" or "pinkwashing"? This book lays out a roadmap for organizational leaders who have hit the limits of the supposed win-win of shared value to explore how companies can cope with real trade-offs, innovating around them or even thriving within them. Suggesting that the shared-value mindset may actually get in the way of progress, bestselling author Sarah Kaplan shows in The 360° Corporation how trade-offs, rather than being confusing or problematic, can actually be the source of organizational resilience and transformation.

How economists analyze real-world issues from overeating to organ transplants: “A wonderful introduction to economics for the layperson.” —Choice When economists wrestle with issues such as unemployment, inflation, or budget deficits, they do so by incorporating an impersonal, detached mode of reasoning. But economists also analyze issues that, to others, typically do not fall within the realm of economic reasoning, such as organ transplants, cigarette addiction, overeating, and product safety. Trade-Offs is an introduction to the economic approach to analyzing these controversial public policy issues. Harold Winter provides readers with the analytical tools needed to identify and understand the trade-offs associated with these topics. By considering both the costs and benefits of potential policy solutions, Winter stresses that real-world decision making is best served by an explicit recognition of as many trade-offs as possible. This new edition incorporates recent developments in policy debates, including the rise of “new paternalism,” or policies designed to protect people from themselves; alternative ways to increase the supply of organs available for transplant; and economic approaches to controlling infectious disease. Intellectually stimulating yet accessible and entertaining, Trade-Offs will be appreciated by students of economics, public policy, health administration, political science, and law—as well as by anyone who follows current social policy debates. “This precious little book will become widespread reading in basic courses on economics, but every sensible person interested in societal matters and not familiar with law and economics issues should also read it.” —History of Economic Ideas

Optimize the decisions that define your code by exploring the common mistakes and intentional tradeoffs made by expert developers. In Software Mistakes and Tradeoffs you will learn how to: Reason about your systems to make intuitive and better design decisions Understand consequences and how to balance tradeoffs Pick the right library for your problem Thoroughly analyze all of your service’s dependencies Understand delivery semantics and how they influence distributed architecture Design and execute performance tests to detect code hot paths and validate a system’s SLA Detect and optimize hot paths in your code to focus optimization efforts on root causes Decide on a suitable data model for date/time handling to avoid common (but subtle) mistakes Reason about compatibility and versioning to prevent unexpected problems for API clients Understand tight/loose coupling and how it influences coordination of work between teams Clarify requirements until they are precise, easily implemented, and easily tested Optimize your APIs for friendly user experience Code performance versus simplicity. Delivery speed versus duplication. Flexibility versus maintainability—every decision you make in software engineering involves balancing tradeoffs. In Software Mistakes and Tradeoffs you’ll learn from costly mistakes that Tomasz Lelek and Jon Skeet have encountered over their impressive careers. You’ll explore real-world scenarios where poor understanding of tradeoffs lead to major problems down the road, so you can pre-empt your own mistakes with a more thoughtful approach to decision making. Learn how code duplication impacts the coupling and evolution speed of your systems, and how simple-sounding requirements can have hidden nuances with respect to date and time information. Discover how to efficiently narrow your optimization scope according to 80/20 Pareto principles, and ensure consistency in your distributed systems. You’ll soon have built up the kind of knowledge base that only comes from years of experience. About the technology Every step in a software project involves making tradeoffs. When you’re balancing speed, security, cost, delivery time, features, and more, reasonable design choices may prove problematic in production. The expert insights and relatable war stories in this book will help you make good choices as you design and build applications. About the book Software Mistakes and Tradeoffs explores real-world scenarios where the wrong tradeoff decisions were made and illuminates what could have been done differently. In it, authors Tomasz Lelek and Jon Skeet share wisdom based on decades of software engineering experience, including some delightfully instructive mistakes. You’ll appreciate the specific tips and practical techniques that accompany each example, along with evergreen patterns that will change the way you approach your next projects. What's inside How to reason about your software systematically How to pick tools, libraries, and frameworks How tight and loose coupling affect team coordination Requirements that are precise, easy to implement, and easy to test About the reader For mid- and senior-level developers and architects who make decisions about software design and implementation. About the author Tomasz Lelek works daily with a wide range of production services, architectures, and JVM languages. A Google engineer and author of C# in Depth, Jon Skeet is famous for his many practical contributions to Stack Overflow.