This book has been specially designed to help the students and readers to understand and get acquainted with practical application of each topic. This book adopts the approach/s for solving the problems as mentioned in the syllabus. A large number of problems have been solved, keeping in view the difficulties encountered by the students in understanding the subject. Problems have been framed to suit the requirements of the examinations keeping in view the trend followed. Hence simple, brief yet difficult problems expected in the subject and the level of knowledge expected of the students has been kept in mind while framing the problems. KEY FEATURES • Content has been developed according to the syllabus requirements • The units are written in simple language • Numerous illustrations, examples and case studies for better understanding of concepts • Chapter end questions for practice

This book has been designed comprehensively to cover the whole syllabus and important topics of the subject. This book has been developed with an emphasis on quality and contemporary content. KEY FEATURES • Content has been developed according to the syllabus requirements • The units are written in simple language • Numerous illustrations, examples and case studies for better understanding of concepts • Chapter end questions for practice

Introduction to Auditing has been written by a group of experienced teachers for T.Y.B.Com students of University of Mumbai. This book has been designed to provide comprehensive coverage of the syllabus prescribed by the University of Mumbai. It covers the topics as mentioned in the syllabus for the subject in a simple and lucid style. A significant value addition is the inclusion of questions related to each topic from previous examinations. KEY FEATURES • Theoretical questions with answers given in each chapter • Numerous questions with hints for answers from previous university examinations • Students will know the trend and pattern of examinations by using this book

Advanced Cost Accounting presents the subject matter in simple and easy-to-understand language. It includes latest solved questions papers of university examinations. The book will serve the B.Com, B.Com.(CA)., M.Com., M.Com.(CA), BBA, BCA And MBA students of Periyar, Thiruvalluvar, Bharathiar, Madras and various Indian Universities. The given solutions to past semesters question papers in this book will help the students in preparing for examinations. KEY FEATURES • This book designed as per the syllabi of various Indian universities • Step-by-step approach adopted for solved problems • Easy-to-understand approach • Solved problems & theories

This book on Management Accounting has been written to serve as a useful text for undergraduate courses in commerce and management— B.Com. (Hons.), B.Com., B.B.A., B.B.S., B.B.M., B.B.E.—offered by Indian Universities and Institutes. Besides, the students pursuing M.Com., M.B.A., M.I.B., C.A., C.M.A. and C.S. will also find the book equally beneficial for their course curriculum.SALIENT FEATURES • Written in a simple, lucid and easy to comprehend style, to facilitate learning even for the first time readers. • Topics have been presented and organised systematically. • Concepts are supported with numerous graphs, tables and diagrams, wherever required. • Incorporates more than 260 solved examples/illustrations/questions from previous examination papers of various universities and professional institutes. • Considerable number of objective type, multiple choice questions (MCQs), and theoretical and practical questions have been provided in each chapter for the students to learn and practice. The book has already found place in the recommended list of the UGC curriculum under its Choice Based Credit System.

Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample: *Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. *If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain. *Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one. *The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.