Recent decades have seen a fundamental change and transformation in the commercialisation and popularisation of sports and sporting events. Corpus Approaches to the Language of Sports uses corpus resources to offer new perspectives on the language and discourse of this increasingly popular and culturally significant area of research. Bringing together a range of empirical studies from leading scholars, this book bridges the gap between quantitative corpus approaches and more qualitative, multimodal discourse methods. Covering a wide range of sports, including football, cycling and basketball, the linguistic aspects of sports language are analysed across different genres and contexts. Highlighting the importance of studying the language of sports alongside its accompanying audio-visual modes of communication, chapters draw on new digitised collections of language to fully describe and understand the complexities of communication through various channels. In doing so, Corpus Approaches to the Language of Sports not only offers exciting new insights into the language of sports but also extends the scope of corpus linguistics beyond traditional monomodal approaches to put multimodality firmly on the agenda.

Recent decades have seen a fundamental change and transformation in the commercialisation and popularisation of sports and sporting events. Corpus Approaches to the Language of Sports uses corpus resources to offer new perspectives on the language and discourse of this increasingly popular and culturally significant area of research. Bringing together a range of empirical studies from leading scholars, this book bridges the gap between quantitative corpus approaches and more qualitative, multimodal discourse methods. Covering a wide range of sports, including football, cycling and basketball, the linguistic aspects of sports language are analysed across different genres and contexts. Highlighting the importance of studying the language of sports alongside its accompanying audio-visual modes of communication, chapters draw on new digitised collections of language to fully describe and understand the complexities of communication through various channels. In doing so, Corpus Approaches to the Language of Sports not only offers exciting new insights into the language of sports but also extends the scope of corpus linguistics beyond traditional monomodal approaches to put multimodality firmly on the agenda.

Walsh, Caldwell and Jureidini offer an expansive linguistic perspective on the evaluative language prevalent in the world of professional sports. This book presents a close linguistic analysis of evaluative language in sport. Drawing on appraisal theory and data from three distinct sporting contexts – songs and chants in football stadiums, television commentary and coach discourse – it examines the critical role played by affectual, judgemental and appreciative language. In the spirit of sociolinguistics, this book also considers the history and culture of the respective sporting contexts. Connections are made between the evaluative language expressed by supporters, commentators and coaches and the invocation of power and solidarity. Evaluative Language in Sports gives insight into some of the key language practices that contribute to professional sports culture: a communal and combative world of winners and losers, ‘us and ‘them’. An innovative and valuable book that will appeal to students, researchers and sports enthusiasts interested in sports communication and language, sociolinguistics and media studies.

Recent decades have seen a fundamental change and transformation in the commercialisation and popularisation of sports and sporting events. Corpus Approaches to the Language of Sports uses corpus resources to offer new perspectives on the language and discourse of this increasingly popular and culturally significant area of research. Bringing together a range of empirical studies from leading scholars, this book bridges the gap between quantitative corpus approaches and more qualitative, multimodal discourse methods. Covering a wide range of sports, including football, cycling and basketball, the linguistic aspects of sports language are analysed across different genres and contexts. Highlighting the importance of studying the language of sports alongside its accompanying audio-visual modes of communication, chapters draw on new digitised collections of language to fully describe and understand the complexities of communication through various channels. In doing so, Corpus Approaches to the Language of Sports not only offers exciting new insights into the language of sports but also extends the scope of corpus linguistics beyond traditional monomodal approaches to put multimodality firmly on the agenda.

Wie kommen Fußballklubs mit der Sprachenvielfalt in der Mannschaft zurecht? Welche Funktionär:innen und Politiker:innen beschimpfen französische Fans auf ihren Foren? Ticken "Live-Ticker" in verschiedenen Kulturen gleich oder unterschiedlich? Wenn bei einem Fußball-Videogame der digitale Schiedsrichter Abseits konstatiert, kann man dann auch dagegen sein? Wie kämpfen Fans für die Beibehaltung der traditionellen Stadiennamen? Um welche Mannschaften handelt es sich bei den Rivalen "Herne-West" und "Lüdenscheid Nord"? Inwiefern bestimmt die Kultur Ghanas die Bildhaftigkeit seiner Fußballkommentare? Dieses Buch beantwortet nicht nur alle Ihre Fragen über Sprache(n) und Fußball, sondern auch viele weitere, die Sie sich noch nicht gestellt haben. Eine Fülle an linguistischen Disziplinen, zahlreiche Länder und Sprachen auf mehreren Kontinenten: der Fußball bringt sie alle zusammen.

In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. 'Critical Metaphor Analysis' is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.