The paper examines the necessity of corporate cultural transformation for implementing Total Quality Management (TQM) in organizations and then explores the basic elements of organizational culture in order for setting the stage for formulating the possible ways of transforming organizational culture to make it appropriate for TQM. Based on secondary data, the paper argues that change of corporate culture is inevitable for a fast-changing organization that aspires to gain competitive advantage in the turbulent business environment through continuous quality improvement. It suggests that (a) there is no best way to transform organizational culture and (b) changed culture needs to be sustained for continued success. It also attempts to identify lessons from cultural transformation efforts in the TQM organizations. Implications for management and organizations are presented, along with the directions for future research.

The ultimate "how-to-do-it" guide for corporate leaders, strategists, academics, sustainability consultants, and anyone else with an interest in actually making sustainability work for organizations. An updated edition of a landmark book at a time when a growing number of corporate leaders are asking for urgent help in "getting this done".

This book emphasizes the importance of the total quality of management for a radical transformation of any organization, society or entity and the sustenance of growth despite ever-changing business or social environments.

From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "

Using specific examples of incremental and transformational changes, and outlining the long-term corporate benefits of sustainability, the book examines the changes required to achieve true sustainability.

This book provides a rich overview and takes a closer look at the current state of theory and practice in the field of sustainable business models. The chapters in this book examine and analyze existing and new approaches towards sustainable business models and showcase the implementation of sustainable business through both quantitative and qualitative studies, including several case studies and many practical examples. It approaches these issues from the standpoints of diverse business disciplines to yield new insights and ideas that are relevant from both an academic and professional perspective. In its essence, the book examines how firms’ value creation processes can be driven by sustainability and social responsibility and how this impacts business and society. Readers will find a range of sustainable business models that have been employed and are being pioneered in various industries around the globe – which are thoroughly investigated and discussed, and put into a comprehensive conceptual framework.

An instructor's manual and a set of PowerPoint transparencies are available to supplement the text.