Corporate Diversity Communication Strategy
Title | Corporate Diversity Communication Strategy PDF eBook |
Author | Roxana D. Maiorescu-Murphy |
Publisher | Springer Nature |
Pages | 214 |
Release | 2019-11-05 |
Genre | Business & Economics |
ISBN | 3030299449 |
This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.
Building a Culture of Inclusivity
Title | Building a Culture of Inclusivity PDF eBook |
Author | Priya Bates |
Publisher | Kogan Page Publishers |
Pages | 321 |
Release | 2023-06-03 |
Genre | Business & Economics |
ISBN | 1398610402 |
Diversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared. In this guide, the authors combine their expert knowledge to provide a practical approach to bridge this skills and knowledge gap for those delivering Internal Communications. Navigating DEI language can be difficult, but Building a Culture of Inclusivity will help Internal Communication professionals, HR and business leaders engage employees in driving culture change to ensure everyone feels valued and like they belong. This book provides a roadmap to manage tangible change consistently throughout the year and techniques that avoid inauthenticity. It also explains how to identify and move away from performative tokenistic actions and biases to help develop effective deliverables that help every colleague in their organization feel included. This book offers support for conversations with leaders to help them drive the diversity agenda and understand the importance of cultivating a culture of inclusivity across their workforce through their internal communications. Inherently practical, Building a Culture of Inclusivity provides case studies of exemplar DEI communications, exercises for self-assessment and templates to complete to identify goals and strategies. Written by two experienced Internal Communication Professionals, this book will help you understand how to construct and sustain an inclusive workplace where progress leads to results.
Transgender Workplace Diversity
Title | Transgender Workplace Diversity PDF eBook |
Author | Jillian T. Weiss |
Publisher | Booksurge Publishing |
Pages | 276 |
Release | 2007 |
Genre | Business & Economics |
ISBN |
Explanation and how-to for HR and legal professionals on transgender policy development, training and communication strategies for the workplace
Communicating in a Diverse Workplace
Title | Communicating in a Diverse Workplace PDF eBook |
Author | Lillian A. Kuga |
Publisher | Pfeiffer |
Pages | 116 |
Release | 1996 |
Genre | Business & Economics |
ISBN |
Smart Strategies and Societal Solutions for Sustainable International Business
Title | Smart Strategies and Societal Solutions for Sustainable International Business PDF eBook |
Author | Derbali, Abdelkader Mohamed Sghaier |
Publisher | IGI Global |
Pages | 242 |
Release | 2023-11-17 |
Genre | Business & Economics |
ISBN |
The United Nations' 17 Sustainable Development Goals (SDGs) were set with a target date of 2030, and they represent our collective endeavors for a more sustainable future. However, seven years since their introduction, international business scholars have yet to fully comprehend their potential to lead these goals. This critical gap raises a pressing question: why has the academic community not fully harnessed its power to advance the SDGs? Amid an abundance of scholarly publications on ethics and responsible governance, corporate social responsibility (CSR), sustainable development, and environmental concerns, the spotlight has dimmed on the pivotal role that international business can play in this transformative agenda. Smart Strategies and Societal Solutions for Sustainable International Business solves this issue with chapters developed specifically for academic scholars. This book serves as a comprehensive guide to unleash the untapped potential of international business in promoting the SDGs. Covering a wide range of disciplines, from information sciences to sociology and environmental studies, it equips scholars with the knowledge and tools they need to push sustainable international business to the forefront of the global agenda. With a meticulous exploration of crucial topics such as corporate governance, digital transformation, environmental sustainability, social responsibility, and more, this book offers a blueprint for academic scholars to spearhead the charge toward a more sustainable and equitable world.
Strategic Planning for Public Relations
Title | Strategic Planning for Public Relations PDF eBook |
Author | Ronald D. Smith |
Publisher | Routledge |
Pages | 622 |
Release | 2020-11-11 |
Genre | Business & Economics |
ISBN | 1000201368 |
The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.
Cross-Cultural Journalism and Strategic Communication
Title | Cross-Cultural Journalism and Strategic Communication PDF eBook |
Author | Maria E Len-Rios |
Publisher | Routledge |
Pages | 394 |
Release | 2019-11-01 |
Genre | Language Arts & Disciplines |
ISBN | 0429948824 |
Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account. No matter the communication purpose, this book will help readers engage with difference and the concept of fault lines, and to identify and mitigate bias. It provides guidance on communicating the complexity inherent in issues such as crime, immigration, and sports, and understanding census data gathering methods and terms to craft stories or strategic campaigns. Above all, the book encourages readers to reconsider assumptions about race, class, gender, identity, sexual orientation, immigration status, religion, disability, and age, and recognize communicators’ responsibilities in shaping national discussions. This new edition addresses the ever-changing political and social climate, differentiates excellent journalism from punditry, and shows the business value of understanding diverse perspectives. A fantastic introduction to this complex but important field, this book is perfect for students, teachers, and early career communicators. The combintion of a hands-on approach and pull-out boxes with the diverse voices curated by editors María Len-Ríos and Earnest Perry make this an ideal text for the classroom and beyond.