Computer technology has completely revolutionized the work of graphic designers, printers, and print production professionals. To keep pace with these far-reaching changes, Production for Graphic Designers is set firmly in the digital age. This revised fourth edition embraces all the new and emerging technologies in graphics and print production, comprehensibly explaining the prepress and printing processes from traditional letterpress to the latest on-press CtP (computer-to-plate) digital offset and on-demand colour printing. It also covers new workflows and spells out the many acronyms encountered by today's designers. As well as covering print, it provides an authoritative guide to working in digital media, particularly the internet. There are also additional feature spreads on key graphic designers Bruce Mau, Paul Rand, Chris Ware and Pentagram.

A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.

As a full-featured, free alternative to Adobe Photoshop, GIMP is one of the world's most popular open source projects. The latest version of GIMP (2.8) brings long-awaited improvements and powerful new tools to make graphic design and photo manipulation even easier—but it's still a notoriously challenging program to use. The Artist's Guide to GIMP teaches you how to use GIMP without a tedious list of menu paths and options. Instead, as you follow along with Michael J. Hammel's step-by-step instructions, you'll learn to produce professional-looking advertisements, apply impressive photographic effects, and design cool logos and text effects. These extensively illustrated tutorials are perfect for hands-on learning or as templates for your own artistic experiments. After a crash course in GIMP's core tools like brushes, patterns, selections, layers, modes, and masks, you'll learn: Photographic techniques to clean up blemishes and dust, create sepia-toned antique images, swap colors, produce motion blurs, alter depth of field, simulate a tilt-shift, and fix rips in an old photo Web design techniques to create navigation tabs, icons, fancy buttons, backgrounds, and borders Type effects to create depth, perspective shadows, metallic and distressed text, and neon and graffiti lettering Advertising effects to produce movie posters and package designs; simulate clouds, cracks, cloth, and underwater effects; and create specialized lighting Whether you're new to GIMP or you've been playing with this powerful software for years, you'll be inspired by the original art, creative photo manipulations, and numerous tips for designers. Covers GIMP 2.8

Teach yourself FreeHand the quick and wasy way! This visual quickstart guide uses pictures rather than lengthy explanations. You'll be up and running in no time.