New! A new face! A new style! Worldwide, there is talk of a cult of novelty. This is also true in architecture, where architects compete against each other in terms of innovation and originality. The Why Factory does things differently, and in Copy Paste, it explores the possibilities of copying in architecture. What are the really original ideas in architecture? Isn't it better to ask what someone adds to the existing repertoire and then to evaluate that? In science, it is common to define originality in that respect. This type of attitude seems to be a taboo in architecture. So now the time has come to stop this obsessive pursuit of unique authorship. The Why Factory brings together diverse viewpoints on the dilemma of copying in architecture, along with the ethical and legal obligations. This book contains a versatile guide to copying, and explores the potential by means of a broad set of scenarios with the help of various tools.

Learn firsthand just how easy a cyberattack can be. Go Hack Yourself is an eye-opening, hands-on introduction to the world of hacking, from an award-winning cybersecurity coach. As you perform common attacks against yourself, you’ll be shocked by how easy they are to carry out—and realize just how vulnerable most people really are. You’ll be guided through setting up a virtual hacking lab so you can safely try out attacks without putting yourself or others at risk. Then step-by-step instructions will walk you through executing every major type of attack, including physical access hacks, Google hacking and reconnaissance, social engineering and phishing, malware, password cracking, web hacking, and phone hacking. You’ll even hack a virtual car! You’ll experience each hack from the point of view of both the attacker and the target. Most importantly, every hack is grounded in real-life examples and paired with practical cyber defense tips, so you’ll understand how to guard against the hacks you perform. You’ll learn: How to practice hacking within a safe, virtual environment How to use popular hacking tools the way real hackers do, like Kali Linux, Metasploit, and John the Ripper How to infect devices with malware, steal and crack passwords, phish for sensitive information, and more How to use hacking skills for good, such as to access files on an old laptop when you can’t remember the password Valuable strategies for protecting yourself from cyber attacks You can’t truly understand cyber threats or defend against them until you’ve experienced them firsthand. By hacking yourself before the bad guys do, you’ll gain the knowledge you need to keep you and your loved ones safe.

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad--au contraire. They have been presented at major industry conferences and some have even won awards--but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.

In Copy This Book!, Paul J. Heald draws on a vast knowledge of copyright scholarship and a deep sense of irony to explain what's gone wrong with copyright in the twenty-first century. Heald gathers extensive empirical data and clearly distills the implications of copyright laws and doctrine for public welfare. Along the way, he illustrates his findings with lighthearted references to familiar (and obscure) works and their creators (and sometimes their creators' oddball relations). Among the questions he tackles: Why are more books in print from the 1880s than the 1980s? How does copyright deter composers from writing new songs? Why are so many famous photographs unprotected orphans, and how does Getty Images get away with licensing them? What can the use of music in movies tell us about the proper length of the copyright term? How does copyright deter the production of audio books? How do publishers get away with claiming rights in public domain works and extracting unmerited royalties from the public? Heald translates piles of data, complex laws, and mysterious economics, equipping readers with the tools for judging the wisdom of past and future copyright law.

Each year writers and editors submit over three thousand grammar and style questions to the Q&A page at The Chicago Manual of Style Online. Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face." In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things." Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors. Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.