CoolBrands - Around the World in 80 Brands
Title | CoolBrands - Around the World in 80 Brands PDF eBook |
Author | Maarten Schäfer |
Publisher | Maarten Schäfer |
Pages | 162 |
Release | 2014-02-20 |
Genre | Business & Economics |
ISBN |
We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
CoolBrands - "Around The World in 80 Brands"
Title | CoolBrands - "Around The World in 80 Brands" PDF eBook |
Author | Maarten Schäfer |
Publisher | Maarten Schäfer |
Pages | 100 |
Release | 2014-10-28 |
Genre | Business & Economics |
ISBN | 9490900001 |
We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
How Cool Brands Stay Hot
Title | How Cool Brands Stay Hot PDF eBook |
Author | Joeri Van Den Bergh |
Publisher | Kogan Page Publishers |
Pages | 288 |
Release | 2013-03-03 |
Genre | Business & Economics |
ISBN | 074946805X |
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Plunkett's Food Industry Almanac 2006
Title | Plunkett's Food Industry Almanac 2006 PDF eBook |
Author | Plunkett Research Ltd |
Publisher | Plunkett Research, Ltd. |
Pages | 565 |
Release | 2006-02 |
Genre | Business & Economics |
ISBN | 1593920520 |
Covers the food, beverage and tobacco industry, including food producers, retailers, technologies and distributors. Provides an industry glossary, contacts, analysis of trends and markets, statistical tables and profiles of nearly 400 leading companies in food and beverage industry. CD-ROM included.
Who's Who in Canadian Business 2001
Title | Who's Who in Canadian Business 2001 PDF eBook |
Author | Gillian K. Holmes |
Publisher | University of Toronto Press |
Pages | 1056 |
Release | 2001-03-01 |
Genre | Business & Economics |
ISBN | 9780920966600 |
Who's Who in Canadian Business, now in its 21st year, is a comprehensive and independent guide to Canada's business elite. Listing over 5,000 corporate and entrepreneurial leaders, each with a detailed biography and contact information, this directory is an excellent resource for anyone needing information on Canada's business world. Biographies include such information as current employment, address, education, career history, publications, favourite charities, and honours. Those listed are included because of the positions they hold in Canadian business and industry, or because of the contributions they have made to business in Canada. The directory is updated annually; new and updated biographies are marked for easy reference. All biographies are indexed by company name. Included in this edition is the PROFIT 100 / Next 100 listing of Canada's fastest-growing companies, as well as a list of professional associations, each with full address, contact names, and a brief description.
International Directory of Company Histories
Title | International Directory of Company Histories PDF eBook |
Author | Tina Grant |
Publisher | International Directory of Com |
Pages | 718 |
Release | 2000-09 |
Genre | Business & Economics |
ISBN |
Annotation This multi-volume work is the first major reference to bring together histories of companies that are a leading influence in a particular industry or geographic location.
Cool Capitalism
Title | Cool Capitalism PDF eBook |
Author | Jim McGuigan |
Publisher | Pluto Press (UK) |
Pages | 298 |
Release | 2009-12-15 |
Genre | Business & Economics |
ISBN |
Has 'coolness' conquered our economy?