CoolBrands - Around the World in 80 Brands

CoolBrands - Around the World in 80 Brands
Title CoolBrands - Around the World in 80 Brands PDF eBook
Author Maarten Schäfer
Publisher Maarten Schäfer
Pages 162
Release 2014-02-20
Genre Business & Economics
ISBN

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We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...

CoolBrands - "Around The World in 80 Brands"

CoolBrands -
Title CoolBrands - "Around The World in 80 Brands" PDF eBook
Author Maarten Schäfer
Publisher Maarten Schäfer
Pages 100
Release 2014-10-28
Genre Business & Economics
ISBN 9490900001

Download CoolBrands - "Around The World in 80 Brands" Book in PDF, Epub and Kindle

We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...

How Cool Brands Stay Hot

How Cool Brands Stay Hot
Title How Cool Brands Stay Hot PDF eBook
Author Joeri Van Den Bergh
Publisher Kogan Page Publishers
Pages 288
Release 2013-03-03
Genre Business & Economics
ISBN 074946805X

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How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.

Plunkett's Food Industry Almanac 2006

Plunkett's Food Industry Almanac 2006
Title Plunkett's Food Industry Almanac 2006 PDF eBook
Author Plunkett Research Ltd
Publisher Plunkett Research, Ltd.
Pages 565
Release 2006-02
Genre Business & Economics
ISBN 1593920520

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Covers the food, beverage and tobacco industry, including food producers, retailers, technologies and distributors. Provides an industry glossary, contacts, analysis of trends and markets, statistical tables and profiles of nearly 400 leading companies in food and beverage industry. CD-ROM included.

Who's Who in Canadian Business 2001

Who's Who in Canadian Business 2001
Title Who's Who in Canadian Business 2001 PDF eBook
Author Gillian K. Holmes
Publisher University of Toronto Press
Pages 1056
Release 2001-03-01
Genre Business & Economics
ISBN 9780920966600

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Who's Who in Canadian Business, now in its 21st year, is a comprehensive and independent guide to Canada's business elite. Listing over 5,000 corporate and entrepreneurial leaders, each with a detailed biography and contact information, this directory is an excellent resource for anyone needing information on Canada's business world. Biographies include such information as current employment, address, education, career history, publications, favourite charities, and honours. Those listed are included because of the positions they hold in Canadian business and industry, or because of the contributions they have made to business in Canada. The directory is updated annually; new and updated biographies are marked for easy reference. All biographies are indexed by company name. Included in this edition is the PROFIT 100 / Next 100 listing of Canada's fastest-growing companies, as well as a list of professional associations, each with full address, contact names, and a brief description.

International Directory of Company Histories

International Directory of Company Histories
Title International Directory of Company Histories PDF eBook
Author Tina Grant
Publisher International Directory of Com
Pages 718
Release 2000-09
Genre Business & Economics
ISBN

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Annotation This multi-volume work is the first major reference to bring together histories of companies that are a leading influence in a particular industry or geographic location.

Cool Capitalism

Cool Capitalism
Title Cool Capitalism PDF eBook
Author Jim McGuigan
Publisher Pluto Press (UK)
Pages 298
Release 2009-12-15
Genre Business & Economics
ISBN

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Has 'coolness' conquered our economy?