This definitive guide offers the up-to-the-minute word on what's hot and what's not from "the arbiters of hip baby names" ("The Wall Street Journal"). 2-color throughout. 76 p.

Five years ago, America's leading baby-name experts, Pamela Redmond Satran and Linda Rosenkrantz, wrote a hip little book to answer the question they were asked most frequently: "What are the cool names?" Cool marches on, so it's time for a fresh new look at the latest trends, including: • Little Caesars: Led by celebrities (from Daniel Baldwin's Atticus to Julia Roberts's Phinnaeus), Latinate boys' names are hot, hot, hot • Scarlet Ladies: Sexy siren names, from Lola and Scarlett to biblical bad girls Salome and Delilah • Hollywood Squared: Golden Age silver-screen glamour is in, from Ava to Gable, as in Clark • Thunderbolts: Brisk and bold one-syllable boys' names like Colt, Cade, Trent, and Stone • Vowel Names: As in Addison, Ella, Oliver, and Olivia. Plus the coolest baby-name ideas you won't find anywhere else: Coolest Flower Name, Coolest Royal Name, Coolest Palindrome Name, Coolest Fruit Name, Coolest Poet Name. Inspired, fun, and exciting, the new Cool Names has all of the hottest names for babies.

The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.

Gum could barely hold in his excitement on the last day of school. He had waited for this moment for over 280 days! School was close to being out, and he had plans BIG PLANS! His fourth grade teacher, Mrs. Magle, told the class that she had a fun surprise for the last day of school. What could it be? Well, lets just say that Mrs. Magle and Gum dont define fun the same way. Mrs. Magle announced to the class that she would be their teacher next year also. That wouldnt be so bad, except she assigned everyone a SUMMER WRITING PROJECT! Gum doesnt like this news! Whats he supposed to write about? He hates writing! How can he live out a summer of adventure with a writing project looming over his head? To make matters even worse, Gums mom is a teacher across the hall. How will he ever get out of this unfortunate mess? A summer must be savored and enjoyed. SUMMERS ARE FOR KIDS!

When in 1775 the scholar Wang Xihou compiled a dictionary called Ziguan , he wrote, for illustrative purposes, the personal names of Confucius and the three emperors Kangxi, Yongzheng and Qianlong in the introduction. In oversight, he recorded their complete names. This accidental writing of a few names was condemned by Emperor Qianlong as an unprecedented crime, rebellion and high treason. Wang Xihou was executed, his property confiscated and his books were burnt. His family was arrested and his sons and grandsons were killed or sent as slaves to Heilongjiang. It is surprising what an enormous impact the tabooing of names (bihui ) had on Chinese culture. The names of sovereigns, ancestors, officials, teachers, and even friends were all considered taboo, in other words it was prohibited to pronounce them or to record them in writing. In numerous cases characters identical or similar in writing or pronunciation were often avoided as well. The tabooing of names was observed in the family and on the street, in the office and in the emperor's palace. The practice of bihui had serious consequences for the daily lives of the Chinese and for Chinese historiography. People even avoided certain places and things, and refused to accept offices. They were punished and sometimes even killed in connection with the tabooing of names. The bihui custom existed as an important element of Chinese culture and was perceived as significant by Chinese and foreigners alike. It was crucial for implementing social values and demonstrating the political hierarchy. The present work A Good Son Is Sad if He Hears the Name of His Father is a systematic study of Chinese name-tabooing customs, which until now have been relatively little explored in Western-language Sinological studies. It attempts to provide a long-term perspective on the changing dynamics of tabooing and elucidates various aspects related to the fascinating topic of tabooing of names.

The Good Name by Samuel T. Logan encourages readers to see the dangers of "false witness" among Christians, especially when dealing with disagreements, which can cause damage to individuals, the church, and the good name of Jesus. Logan emphasizes how our Christian responsibility is to honor others in truth and respect.

A Mighty Good Name is the story of Virgil Hudson, left to fend for himself at eleven years of age. It is the story of how Virgil found his identity and restored the honor of his family name. It is the story of Millie Carter Hudson, whose devotion, and love for Virgil strengthened and encouraged Virgil through many difficult trials. Though the story is fiction, it is based on a true-to-life individual whose story is very similar to Virgil's