This major statement by a leading missiologist represents a lifetime of wrestling with a topic every cross-cultural leader must address: how to adapt the universal gospel to particular settings. This comprehensive yet accessible textbook organizes contextualization, which includes "everything the church is and does," into seven dimensions. Filled with examples, case studies, and diagrams and conversant with contemporary arguments and debates, it offers the author's unique take on the challenge of adapting the faith in local cultures.

Contextualization is the art of translating ideas into a particular situation, place or culture. It is fundamental to communication, which makes contextualization essential in missions. This textbook pulls together and maps the variety of evangelical approaches to contextualization. Introductory classes on contextualization and missionary preparation institutes will appreciate this valuable textbook. Contextualization in Missions will guide mission-minded Christians to an informed plan for spreading the gospel effectively. While written with a theoretical perspective, Contextualization in Missions also provides real-world examples to provoke both thought and action.

Winner of a 2006 Christianity Today Book Award! Honored as one of the "Fifteen Outstanding Books of 2005 for Mission Studies" by International Bulletin of Missionary Research From Cairo to Calcutta, from Cochabamba to Columbus, Christians are engaged in a conversation about how to speak and live the gospel in today's traditional, modern and emergent cultures. The technical term for their efforts is contextualization. Missionary theorists have pondered and written on it at length. More and more, those who do theology in the West are also trying to discover new ways of communicating and embodying the gospel for an emerging postmodern culture. But few have considered in depth how the early church contextualized the gospel. And yet the New Testament provides numerous examples. As both a crosscultural missionary and a New Testament scholar, Dean Flemming is well equipped to examine how the early church contextualized the gospel and to draw out lessons for today. By carefully sifting the New Testament evidence, Flemming uncovers the patterns and parameters of a Paul or Mark or John as they spoke the Word on target, and he brings these to bear on our contemporary missiological task. Rich in insights and conversant with frontline thinking, this is a book that will revitalize the conversation and refresh our speaking and living the gospel in today's cultures, whether in traditional, modern or emergent contexts.

More Christians live in the Majority World than in Europe and North America. Yet most theological literature does not reflect the rising tide of Christian reflection coming from these regions. Bringing together theological resources from past and present, East and West, this work engages conversations with leading global scholars on theology, faith, and mission for the enrichment of the entire church.

Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.

The gospel is to be planted as a seed that will sprout within and be nourished by the rain and nutrients in the cultural soil of the receiving peoples. What sprouts from true gospel seed may look quite different above ground from the way it looked in the sending society, but beneath the ground, at the worldview level, the roots are to be the same and the life comes from the same source. What does a vibrant indigenous faith in Jesus look like? How do we communicate the essential meanings of the gospel in forms appropriate to a particular people at a particular time? Issues in Contextualization, Charles Kraft’s latest book, presents his own insights on this topic from decades of experience teaching and ministering around the world. Significantly, Kraft’s analysis includes an exploration of spiritual power, an aspect frequently neglected in such discussions. This volume is an update of Kraft’s classic work Appropriate Christianity. It contains fresh presentations of previous articles and new insights into topics such as insiders (followers of Jesus outside the religious culture of Christianity) and power encounter.

"Culture's influence upon Christianity is easier to discern in retrospect than in prospect. If history is our guide, one thing is sure: This age will be as syncretistic as any other?How is the gospel being contextualized in the contemporary world? To what degree are these new contextualizations syncretistic? This book attempts to answer these questions by defining and analyzing contextualization and syncretism."-Gailyn Van Rheenen