This volume suggests a novel treatment of context in the analysis of everyday interaction. On a theoretical level, it advocates a switch of focus from 'context' as a preestablished, monolithic category which constringes co-participants' verbal and nonverbal behaviour, to an active notion of 'contextualization' in order to make oneself understood, participants have to establish and maintain those shared contextual frames which in turn are relevant to the local interpretation of their verbal and nonverbal activities. On an empirical level, the volume contains exemplary analyses that show how participants employ 'contextualization cues' of prosodic (rhythm, intonation, tempo, etc.) or nonverbal (gaze, gesture, etc.) nature in order to 'achieve context'.The volume is also an appraisal of the theory of contextualization developed by John Gumperz. In their contributions, researchers from various schools of research, such as conversation analysis, micro-ethnography, phonetics/phonology and metapragmatics, relate their work to this theory.

This expert analysis of contextualization from David Hesselgrave and Ed Rommen skillfully brings the meanings, proposals, and tasks of contextualization into clearer focus, creating the most comprehensive treatise on the subject produced by evangelical scholars.

The gospel is to be planted as a seed that will sprout within and be nourished by the rain and nutrients in the cultural soil of the receiving peoples. What sprouts from true gospel seed may look quite different above ground from the way it looked in the sending society, but beneath the ground, at the worldview level, the roots are to be the same and the life comes from the same source. What does a vibrant indigenous faith in Jesus look like? How do we communicate the essential meanings of the gospel in forms appropriate to a particular people at a particular time? Issues in Contextualization, Charles Kraft’s latest book, presents his own insights on this topic from decades of experience teaching and ministering around the world. Significantly, Kraft’s analysis includes an exploration of spiritual power, an aspect frequently neglected in such discussions. This volume is an update of Kraft’s classic work Appropriate Christianity. It contains fresh presentations of previous articles and new insights into topics such as insiders (followers of Jesus outside the religious culture of Christianity) and power encounter.

Contextualization is the art of translating ideas into a particular situation, place or culture. It is fundamental to communication, which makes contextualization essential in missions. This textbook pulls together and maps the variety of evangelical approaches to contextualization. Introductory classes on contextualization and missionary preparation institutes will appreciate this valuable textbook. Contextualization in Missions will guide mission-minded Christians to an informed plan for spreading the gospel effectively. While written with a theoretical perspective, Contextualization in Missions also provides real-world examples to provoke both thought and action.

How can a Christian brought up in the metropolis of Sao Paulo speak the gospel clearly to a Buddhist raised in the mountains of Tibet? Every missionary confronts the difficulty of cross-cultural communication. But missionaries from the Third World, Bruce Nicholls says, must understand four cultures--"the Bible's, the Western missionaries' who first brought the gospel, their own, and the people's to whom they take the gospel." Recognizing this, Nicholls proposes that the gospel be contextualized, that is, presented in forms which are characteristic of the culture to which the gospel is taken. The problem is to find the right cultural forms and thus keep the gospel message both clear and biblical. Nicholls deals with tough social, theological and hermeneutical questions and proposes a direction for missions in the future. Bruce J. Nicholls, formerly executive secretary of the World Evangelical Fellowship Theological Commission, was a career missionary in India working in theological education and in pastoral ministry with the Church of North India. He was also Editor of the Evangelical Review of Theology for 18 years and is now Editor of the Asia Bible Commentary series.

Winner of a 2006 Christianity Today Book Award! Honored as one of the "Fifteen Outstanding Books of 2005 for Mission Studies" by International Bulletin of Missionary Research From Cairo to Calcutta, from Cochabamba to Columbus, Christians are engaged in a conversation about how to speak and live the gospel in today's traditional, modern and emergent cultures. The technical term for their efforts is contextualization. Missionary theorists have pondered and written on it at length. More and more, those who do theology in the West are also trying to discover new ways of communicating and embodying the gospel for an emerging postmodern culture. But few have considered in depth how the early church contextualized the gospel. And yet the New Testament provides numerous examples. As both a crosscultural missionary and a New Testament scholar, Dean Flemming is well equipped to examine how the early church contextualized the gospel and to draw out lessons for today. By carefully sifting the New Testament evidence, Flemming uncovers the patterns and parameters of a Paul or Mark or John as they spoke the Word on target, and he brings these to bear on our contemporary missiological task. Rich in insights and conversant with frontline thinking, this is a book that will revitalize the conversation and refresh our speaking and living the gospel in today's cultures, whether in traditional, modern or emergent contexts.

Contextualizing Disaster offers a comparative analysis of six recent "highly visible" disasters and several slow-burning, "hidden," crises that include typhoons, tsunamis, earthquakes, chemical spills, and the unfolding consequences of rising seas and climate change. The book argues that, while disasters are increasingly represented by the media as unique, exceptional, newsworthy events, it is a mistake to think of disasters as isolated or discrete occurrences. Rather, building on insights developed by political ecologists, this book makes a compelling argument for understanding disasters as transnational and global phenomena.