Social media applications can be weaponized with very little skill. Social media warfare has become a burden that nation states, government agencies, and corporations need to face. To address the social media warfare threat in a reasonable manner that reduces uncertainty requires dedication and attention over a very long-term. To stay secure, they need to develop the capability to defend against social media warfare attacks. Addressing unconventional warfare strategies and tactics takes time and experience, plus planning and dedication. This book will help managers develop a sound understanding of how social media warfare can impact their nation or their organization.

"There is a battle taking place online every day. It's not a fight for the fate of the world... just the future of your business. A battle fought with content. A battle far too many businesses are losing... We're here to win the battle for attention...Connected Generation consumers want to know who the human is behind the corporate logo. Content, in the form of media such as blog posts, video, podcasts and images, allows us to tell our story and connect with our customers in ways that were impossible 15 years ago. We must be authentic, transparent and honest..."--Amazon.com description.

The interaction between media and foreign policy is a critical dimension of the so-called age of 'new military humanitarianism'. The media is now more effective in gathering and distributing information all over the world and media coverage of humanitarian wars allows for information and images to reach a wide audience with great immediacy and realism. For policy making, the 24/7 news cycle means high levels of exposure to fast-breaking international stories receiving global attention and producing a powerful 'do something!' effect. This topical book widens the debate beyond US media and policy making by considering the case of Western and Eastern European media and policy processes. It tests the wider application of existing theoretical approaches and provides useful comparisons, allowing the reader to draw conclusions on the media–policy relationship. It is an excellent resource for all those interested in political communication, European politics and media studies.

A leading foreign correspondent looks at how social media has transformed the modern battlefield, and how wars are fought Modern warfare is a war of narratives, where bullets are fired both physically and virtually. Whether you are a president or a terrorist, if you don't understand how to deploy the power of social media effectively you may win the odd battle but you will lose a twenty-first century war. Here, journalist David Patrikarakos draws on unprecedented access to key players to provide a new narrative for modern warfare. He travels thousands of miles across continents to meet a de-radicalized female member of ISIS recruited via Skype, a liberal Russian in Siberia who takes a job manufacturing "Ukrainian" news, and many others to explore the way social media has transformed the way we fight, win, and consume wars-and what this means for the world going forward.

This book applies the concept of mediatization to the contemporary dynamic between war, media and society, with a focus on the Israel Defence Forces (IDF). Since the beginning of the 21st century the IDF has undergone an intensive process of mediatization that has transformed the media into an interpretative grid for many of its military activities and increasingly utilized media to garner public support and construct civilian perceptions of conflict and security through media activity and strategy. This process can be divided into four distinct chronological phases in accordance with the operational challenges confronted by the IDF during this period, from the Al-Aqsa Intifada of 2000, through Israeli unilateral disengagement from Gaza in 2005, and the second Lebanon war of 2006, to the series of Gaza confrontations of 2008-2014. The work shows how the IDF’s media policy evolved from a narrow perception of its role, and separation between operational and media actions to a cohesive and coherently articulated media strategy that is increasingly intertwined with military action and operational strategy and a vital component of strategic military aims and objectives. This strategic stance has led the IDF to adopt a global media perspective using the most advanced new media platforms, designed to influence public opinion and improve national narratives, both in Israel and the international community. By applying the concept of mediatization to the Israeli case, this book fills a research lacuna and offers a new prism for the study of media-military relations in contemporary conflicts. The book will be of much interest to students of civil-military relations, strategic studies, Middle Eastern Studies, media and communication studies, sociology and IR, in general.

The trinity of government, military and publics has been drawn together into immediate and unpredictable relationships in a "new media ecology" that has ushered in new asymmetries in the waging of war and terror. To help us understand these new relationships, Andrew Hoskins and Ben O'Loughlin here provide a timely, comprehensive and highly readable survey of the field of war and media. War is diffused through a complex mesh of our everyday media. Paradoxically, this both facilitates and contains the presence and power of enemies near and far. The conventions of so-called traditional warfare have been splintered by the availability and connectivity of the principal locus of war today: the electronic and digital media. Hoskins and O'Loughlin identify and illuminate the conditions of what they term "diffused war" and the new challenges it raises for the actors who wage and counter warfare, for their agents and mechanisms of the new media and for mass publics. This book offers an invaluable review of the key literature and presents a fresh approach to the understanding of the dynamic relationships between war and media. It will be welcomed by a broad range of students taking courses on war and media and related modules, especially in media, communication and cultural studies, politics and international relations, sociology, journalism, and security studies.

This timely book spotlights how various entities are using the Internet to shape people's perceptions and decision-making. It also describes detailed case studies as well as the tools and methods used to identify automated, fake accounts. This book brings together three important dimensions of our everyday lives. First is digital-the online ecosystem of information providers and tools, from websites, blogs, discussion forums, and targeted email campaigns to social media, video streaming, and virtual reality. Second, influence-the most effective ways people can be persuaded, in order to shape their beliefs in ways that lead them to embrace one set of beliefs and reject others. And finally, warfare-wars won by the information and disinformation providers who are able to influence behavior in ways they find beneficial to their political, social, and other goals. The book provides a wide range of specific examples that illustrate the ways people are being targeted by digital influencers. There is much more to digital influence warfare than terrorist propaganda, "fake news," or Russian efforts to manipulate elections: chapters examine post-truth narratives, fabricated "alternate facts," and brainwashing and disinformation within the context of various political, scientific, security, and societal debates. The final chapters examine how new technical tools, critical thinking, and resilience can help thwart digital influence warfare efforts.