African fashion is as diverse and dynamic as the continent and the people who live there. This book puts Africa at the intersection of world cultures and globalized identities, displaying the powerful creative force and impact of newly emerging styles. Richly illustrated with color photographs, this book showcases haute couture for the African continent.--[book cover].

The social enterprise Africa Fashion Guide has compiled the ultimate fashion guide from Africa. The book 'FASHION AFRICA' features the must-haves from just a handful of the creme de la creme of emerging and established designers who have taken their core inspiration from all corners of Africa 'FASHION AFRICA' proudly showcases 48 designers who have been influenced by the heartbeat, the many facets of history, culture, and people of Africa to bring about an aesthetic beauty which has been artistically illustrated. Featured in the book are designers such as Jewel by Lisa, Tiffany Amber, SUNO NY, Oliberte, NKWO, Loin Cloth and Ashes, Chichia London as well as ethical manufacturers such as Mantisworld and Kibotrade. You will also find fantastic modern illustrations, stunning photography and great analysis. This book - or visual guide - is the first of its kind that provides a contemporary, informative and visual overview of the African fashion and textiles industry with an ethical perspective.

Gain new perspective on the vibrant and innovative world of contemporary African fashion design, bursting with fresh creativity and free from reductive stereotypes. From the runway in Lagos and music festivals in Casablanca or Nairobi, to the “image makers” of Marrakech and the influencers of Dakar or Accra, a new gener­ation of African fashion designers, photographers, bloggers, and hair and makeup artists are redefining the aesthetic contours of the continent. Audacious, humorous, disruptive, and innovative are the bywords of these young creatives who, while drawing upon and reval­orizing their heritage, offer an ultra-contemporary perspective on fashion today. A creative revolution is spreading in an extension of continental revindication through cultural reappropriation and the invention of a visual language. Appliqué figures straight from Ghanaian Asafo flags seem to chant modern slogans as they march across silk dresses, traditional textile prints give power back to women, and Xhosa beaded embroidery serves as an inspiration for modern knitwear. Body-artists transform themselves into platforms for activism, and photographers—using clothing and finery—question identity, gender, and environment. Urban neighborhoods are reframed in a new light through the lens of ubiquitous smartphones. This volume celebrates a creative, effervescent gener­ation, which—by breaking the rules and rewriting the narrative of the African continent—is inventing a new and resolutely African chapter in the history of fashion that is now resonating across the globe.

African Fashion, Global Style provides a lively look at fashion, international networks of style, material culture, and the world of African aesthetic expression. Victoria L. Rovine introduces fashion designers whose work reflects African histories and cultures both conceptually and stylistically, and demonstrates that dress styles associated with indigenous cultures may have all the hallmarks of high fashion. Taking readers into the complexities of influence and inspiration manifested through fashion, this book highlights the visually appealing, widely accessible, and highly adaptable styles of African dress that flourish on the global fashion market.

Illustrated throughout with sumptuous colour and black & white photographs, this book covers contemporary African fashion in its widest sense taking in clothing, textile, and hair design, body decoration, and the work of models.

Africa Fashion explores the kaleidoscope of craft cultures that have shaped African fashion for centuries and captures the intriguing stories of pioneering and contemporary African brands. Part One retells the history of African fashion, exploring Africa's textile traditions, artisanship in jewelry and embellishment and the continent's role as a global resource. The second part presents a New Africa and examines the promise and potential of Africa's markets, while challenging stereotypes and the concept of European hegemony in the realm of luxury fashion. It also spotlights Africa's unique position as the global industry shifts towards a more sustainable future. The third and final part ushers the reader into the spectacular world of African fashion today. It showcases a carefully curated set of the continent's most dynamic brands and, through interviews with prominent and inspiring designers, offers rare insight into their ethos and design practice.

An insight into the intricacies of contemporary fashion in four African cities. From couture to street style, from luxury to thrifting, this publication provides a shapshot of some of Africa's most exciting contemporary fashion scenes in Nairobi (Kenya), Casablanca (Morocco), Lagos (Nigeria) and Johannesburg (South Africa)