Understanding the consumers’ trend in Malaysia is vital to meet the changing demands of the Malaysian market. Consumption in Malaysia: Meeting of New Changes serves an invaluable resource to academics, researchers, tertiary students, business practitioners and local and foreigner investors on understanding the changes happened and happening in consumerism of Malaysia. The authors provide a comprehensive and much-needed overview of the current consumption and marketing patterns on various business sectors at multicontext level to offer useful insights on how the consumers and the market in Malaysia are changing in both product and service sectors. This knowledge is important to guide the readers to understand, segment and recommend solutions to various changing and emerging markets. In general this is an important book for business people, policy makers and researchers seeking to understand the pattern and trend of changing markets in Malaysia. Keywords: Universiti Sains Malaysia, Penerbit Universiti Sains Malayia, Penerbit USM

As the construction industry continues to develop within the natural environment, the industry has to take strong measures to ensure that its activities are in harmony with the environment. The challenge for the construction sector is not just to respond to the need for adequate housing and rapid urbanisation, but to do it in a way that is socially and ecologically responsible. This book begins with the current progress of the construction industry in Malaysia before shifting to the fragile relationship between construction and environment. Knowing the rapid development in Malaysia and how construction can affect the environment, this book delves into some evidence of environmental degradation in Malaysia. In the mist of degradation, there is some light shone by the government agencies, state government and some construction players who have initiated several actions to improve present situation. Construction players must be ready to address these concerns, aware of the requirements and comply with it, while the government must be ready to implement and enforce the requirement. An effective planning, implementation and monitoring is vital if the environment is to be part of the culture of the construction industry everywhere.

Universiti Sains Malaysia, Penerbit Universiti Sains Malaysia

As part of the health policy of a country, national medicine policy should be an essential section which aimed at rational use of pharmaceuticals. World Health Organization supports country to develop, implement and monitor the effectiveness of national medicines policy’s guidelines, strategies and plans. A good and effective national medicine policy will ensure the availability, affordability, accessibility and rational usability of essential medicine, and traditional, complementary and alternative medicine. National medicine policy will make sure that medicines in the country are not only safe, effective and of good quality, but they must also be cost effective. When this book was written, Malaysia still has not had any comprehensive document on the national medicine policy. A study was conducted to evaluate the status of the pharmaceutical sector in relation to the national medicine policy components. This book provides information about the status of medicine policy in the country and to what extent the medicine policy makers recognize and are aware of the existence of medicine policy in the country. How can we expect for effective and reliable policies, if policy makers do not know or are not sure about the national medicine policy and the various medicine policies available in the country! The book is designed for academicians, practitioners, students, as well as policy makers in the health care institutions. The authors hope that these group of readers will appreciate the significant contribution of effective and reliable medicine policy for a country, especially for the developing nations.

This book deals with both passive and active methods of controlling the environmental performance of buildings in hot tropical climates such as Malaysia. In these climates the building fabric plays a crucial role in determining the indoor environment and maintaining reasonable thermal comfort. Useful and practical examples from local case studies are used to illustrate solutions. While the book is of a technical nature and based on academic research, the language is suitable for both students and the general public. The book offers a significant contribution towards the move to more sustainable, energy efficient and ‘green’ buildings. It provides building designers with practical and simple solutions that are based on a sound understanding of building physics.

This book presents local knowledge about issues on life, science and technology. It presents the related science and technology knowledge, new applications or developments that have taken place based on local knowledge. It consists of papers that illustrate the contribution of local knowledge to scientific investigation, unearth unknown or little known significance of local plant and animal resources, as well as their management and conservation. The argument for the importance of modern techniques to increase the supply of natural resources through scientific manipulations is clear. However, traditional methods that ensure better quality and resilience is recommended. Integration of the traditional with the modern is explored, using disaster management strategies and integrative health care system as examples. Another aspect explored in this book is the changing food culture among the three main ethnics groups in Malaysia due to their interactions within a multicultural society. This book also highlights the contribution of local knowledge in developing animation technology. Experimentation with GIS technology in the performing arts to map a dance performance is an example of trans-disciplinary collaboration between technology and the arts. This book serves to expand knowledge in science and technology that deals with local knowledge, and make it accessible to a wider, global audience beyond the Malay world.