Consuming Utopia builds on critical insights into consumption and utopianism developed in two previous books by the author to elaborate what it means to read utopian fiction (including dystopian and anti-utopian) from the critical perspective of cultural studies. With a critical focus on social practices of reading rather than on the text itself, John Storey advances a timely and relevant contribution to existing debates on utopian fiction, offering new insights into how we might understand the politics of utopian fiction. Finding readership and readers indispensable to the act of producing politics beyond the text, Storey argues that if utopian fiction has a ‘politics’, it is determined by those who, in actuality, pick up books and act on what they read, rather than readers proposed by textuality. By engaging with seminal concepts in cultural studies, this book shows how reading utopian fiction works to make the meaning of such texts material and social, and therefore available for politics. An essential addition to the literature on utopian fiction, this book will be of great interest to scholars and students in the areas of cultural studies, literary studies, comparative literature, cultural politics, utopian studies, and political theory.

To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? In her unique study of American love in the twentieth century, Eva Illouz unravels the mass of images that define our ideas of love and romance, revealing that the experience of "true" love is deeply embedded in the experience of consumer capitalism. Illouz studies how individual conceptions of love overlap with the world of clichés and images she calls the "Romantic Utopia." This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage. Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness. Illouz reveals that, ultimately, every cliché of romance—from an intimate dinner to a dozen red roses—is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America.

The study begins with readings of ads, songs, films and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized.

The book aims to illustrate that what is distinctive about any particular society is not the fact of its modernity, but rather its own unique debates about modernity. Behind the embattled arena of culture in India, for example, lie particular social and political interests such as the growing middle class, the entrepreneurs and commercial institutions, and the state. The contributors address the roles of these various intertwined interests in the making of India's public culture, each examining different sites of consumption. The sites which are explored include cinema, radio, cricket, restaurants and tourism. The book also makes distinct the differences among public, mass and popular culture.

"Consuming Utopia builds on critical insights into consumption and utopianism developed in two previous books by the author to elaborate what it means to read utopian fiction (including dystopian and anti-utopian) from the critical perspective of cultural studies. With a critical focus on social practices of reading rather than on the text itself, John Storey advances a timely and relevant contribution to existing debates on utopian fiction, offering new insights into how we might understand the politics of utopian fiction. Finding readership and readers indispensable to the act of producing politics beyond the text, Storey argues that if utopian fiction has a 'politics', it is determined by those who, in actuality, pick up books and act on what they read, rather than readers proposed by textuality. By engaging with seminal concepts in cultural studies, this book shows how reading utopian fiction works to make the meaning of such texts material and social, and therefore available for politics. An essential addition to the literature on utopian fiction, this book will be of great interest to scholars and students in the areas of cultural studies, literary studies, comparative literature, cultural politics, utopian studies, and political theory"--

Over the past several years, the Thai popular culture landscape has radically transformed due to the emergence of “Boys Love” (BL) soap operas which celebrate the love between handsome young men. Boys Love Media in Thailand: Celebrity, Fans, and Transnational Asian Queer Popular Culture is the first book length study of this increasingly significant transnational pop culture phenomenon. Drawing upon six years of ethnographic research, the book reveals BL's impacts on depictions of same-sex desire in Thai media culture and the resultant mainstreaming of queer romance through new forms of celebrity and participatory fandom. The author explores how the rise of BL has transformed contemporary Thai consumer culture, leading to heterosexual female fans of male celebrities who perform homoeroticism becoming the main audience to whom Thai pop culture is geared. Through the case study of BL, this book thus also investigates how Thai media is responding to broader regional trends across Asia where the economic potentials of female and queer fans are becoming increasingly important. Baudinette ultimately argues that the center of queer cultural production in Asia has shifted from Japan to Thailand, investigating both the growing international fandom of Thailand's BL series as well as the influence of international investment into the development of these media. The book particularly focuses on specific case studies of the fandom for Thai BL celebrity couples in Thailand, China, the Philippines, and Japan to explore how BL series have transformed each of these national contexts' queer consumer cultures.

Utopia is a work of fiction and socio-political satire by Thomas More published in 1516 in Latin. The book is a frame narrative primarily depicting a fictional island society and its religious, social and political customs. Many aspects of More's description of Utopia are reminiscent of life in monasteries.