The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

A provocative, compelling, and entertaining look at how the power of images dominates every aspect of our lives.

Post-Mao China has been characterized in literature and the media as a burgeoning consumer society. Consuming China investigates this characterization by examining the cultural significance of consumption and consumerism in the People’s Republic of China today. In questioning the notion of consumption, this impressive work suggests that it is not simply a symptom of economic reform within China neither a product of the emergence and transformation of contemporary Chinese capitalism. Rather, the essays offer a new perspective on Chinese consumption by focusing on more than just consumerism, looking at the practices of consumption in relation to different manifestations of social and cultural change. Drawing on case studies from Taiwan, Hong Kong and the People’s Republic of China, Consuming China affords a greater understanding of the practice of Chinese consumption and will appeal to China scholars and anthropologists, and to those with an interest in cultural and gender studies.

This book offers a critical analysis of the relationship between food and horror in post-1980 cinema. Evaluating the place of consumption within cinematic structures, Piatti-Farnell analyses how seemingly ordinary foods are re-evaluated in the Gothic framework of irrationality and desire. The complicated and often ambiguous relationship between food and horror draws important and inescapable connections to matters of disgust, hunger, abjection, violence, as well as the sensationalisation of transgressive corporeality and monstrous pleasures. By looking at food consumption within Gothic cinema, the book uncovers eating as a metaphorical activity of the self, where the haunting psychology of the everyday, the porous boundaries of the body, and the uncanny limits of consumer identity collide. Aimed at scholars, researchers, and students of the field, Consuming Gothic charts different manifestations of food and horror in film while identifying specific socio-political and cultural anxieties of contemporary life.

This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective. It is an original and radical analysis structured in a multi-disciplinary and progressive way.

This volume explores how reproduction and reproducibility impact artistic and literary creation while also examining the ways in which reproducibility impacts our practices and disciplines. Ce volume explore l’impact de la reproduction et de la reproductibilité sur la création artistique et littéraire, mais aussi l’impact de la reproductibilité sur nos pratiques et sur nos disciplines.

Since 1975, French literary writing has been marked by an autobiographical turn which has seen authors increasingly often tap into the vein of what the French term criture de soi. This coincides, paradoxically, with the 'death of autobiography', as these authors self-consciously distance themselves and their writings from conventional autobiography, founding a 'nouvelle autobiographie' where the very possibility of autobiographical expression is questioned. In the first book-length study in English to address this phenomenon, Claire Boyle sheds a new light on this hostility toward autobiography through a series of ground-breaking studies of estrangement in autobiographical works by major post-war authors Nathalie Sarraute, Georges Perec, Jean Genet and Hlne Cixous. She identifies autobiography as a site of conflict between writer and reader, as authors struggle to assert the unknowableness of their identity in the face of a readership resolutely desiring privileged knowledge. Autobiography emerges as a deeply troubling genre for authors, with the reader as an antagonistic consumer of the autobiographical self.