Consumer Variety-seeking Among Goods & Services
Title | Consumer Variety-seeking Among Goods & Services PDF eBook |
Author | Barbara E. Kahn |
Publisher | |
Pages | 56 |
Release | 1994 |
Genre | |
ISBN |
Product Variety Management
Title | Product Variety Management PDF eBook |
Author | Teck-Hua Ho |
Publisher | Springer Science & Business Media |
Pages | 258 |
Release | 1998-09-30 |
Genre | Business & Economics |
ISBN | 0792382269 |
Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines.
A Dynamic Attribute Satiation Model of Variety Seeking Behavior
Title | A Dynamic Attribute Satiation Model of Variety Seeking Behavior PDF eBook |
Author | Leigh Mcalister |
Publisher | Sagwan Press |
Pages | 74 |
Release | 2018-02-07 |
Genre | Business & Economics |
ISBN | 9781376983029 |
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
Title | Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior PDF eBook |
Author | Leigh McAlister |
Publisher | Legare Street Press |
Pages | 0 |
Release | 2023-07-18 |
Genre | |
ISBN | 9781019950371 |
This groundbreaking study offers new insights into the behavior of consumers in the marketplace, and how they seek out and consume various products. Drawing on extensive research and data analysis, the authors explore the relationships between substitute and complementary products and their impact on consumer decision-making. With its rigorous analysis and practical applications, this book is an essential resource for anyone interested in marketing, consumer behavior, and business strategy. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Variety Seeking Behavior
Title | Variety Seeking Behavior PDF eBook |
Author | Leigh McAlister |
Publisher | |
Pages | 24 |
Release | 1982 |
Genre | |
ISBN |
Consumer-Driven Demand and Operations Management Models
Title | Consumer-Driven Demand and Operations Management Models PDF eBook |
Author | Serguei Netessine |
Publisher | Springer Science & Business Media |
Pages | 488 |
Release | 2009-06-02 |
Genre | Business & Economics |
ISBN | 0387980261 |
This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
The Impact of Context on Variety-seeking in Product Purchases
Title | The Impact of Context on Variety-seeking in Product Purchases PDF eBook |
Author | Satya R. Menon |
Publisher | |
Pages | 256 |
Release | 1995 |
Genre | |
ISBN |