"Interactive packaging is an innovation that has been adopted by the packaging design industry. It enables consumers to interact with packaging through their smart devices. Although the technology is already available, it is uncertain how many consumers use it or will ever find it useful. This research measured the young Millennial (18-24 years old) consumers' perspectives and their preferences for interactive feature on food packaging. College students between 18 to 24 years old were chosen by using a purposive sampling method. First, a questionnaire asked for information about the participants' behavior surrounding two topics. The first topic asked about their smartphone usage, and the second topic asked about the factors affecting their purchasing decisions concerning food products. Next, the survey focused on the consumers' perceptions and their experiences with interactive activities. QR codes and Augmented Reality were the variables. Participants without any awareness of interactive features and participants without any experience in using interactive features, even though they were aware of them, were introduced to the interactive packaging functions through a video in order to help them to better understand interactive packaging features. Lastly, the survey asked for respondents' opinions and expectations of interactive features in terms of the content, both function and form, and their preferred method of access. In this part of the study, coffee and tea products were used as example products. The data was analyzed by using Descriptive Statistical Analysis. A sample of 80 students between 18 to 24 years old participated the survey. Participants were more aware and have experienced the QR code scanning more than the Augmented reality scanning. Basic information and product reviews were the top two rated for the content consumers considered important. Short paragraph and text with graphic elements were preferred interactive content formats. Consumers preferred using a web browser application on their phones to search for product information more than using a scanning application."--Abstract.

Packaging plays an essential role in protecting and extending the shelf life of a wide range of foods, beverages and other fast-moving consumer goods. There have been many key developments in packaging materials and technologies in recent years, and Trends in packaging of food, beverages and other fast-moving consumer goods (FMCG) provides a concise review of these developments and international market trends.Beginning with a concise introduction to the present status and trends in innovations in packaging for food, beverages and other fast-moving consumer goods, the book goes on to consider modified atmosphere packaging and other active packaging systems, including smart and intelligent packaging, and the role these play in augmenting and securing the consumer brand experience. Developments in plastic and bioplastic materials and recycling systems are then discussed, followed by innovations and trends in metal, paper and paperboard packaging. Further chapters review international environmental and sustainability regulatory and legislative frameworks, before the use of nanotechnology, smart and interactive packaging developments for enhanced communication at the packaging/user interface are explored. Finally, the book concludes by considering potential future trends in materials and technologies across the international packaging market.With its distinguished editor and international team of expert contributors, Trends in packaging of food, beverages and other fast-moving consumer goods (FMCG) is an important reference tool, providing a practical overview of emerging packaging technologies and market trends for research and design professionals in the food and packaging industry, and academics working in this area. - Introduces the present status, current trends and new innovations in the field whilst considering future trends in materials and technologies - Considers modified atmosphere packaging and other active packaging systems including smart and intelligent packaging - Discusses developments in plastic and bioplastic materials and recycling systems

The paper discusses the essence and the use of active and intelligent packaging in the food industry. It presents the results of a survey whose aim was to determine the knowledge and attitudes of consumers towards this type of packaging. The survey was conducted on a sample of 372 respondents - inhabitants of the Lubuskie Voivodeship. The use of active and intelligent packaging is related to the growing consumer interest in high quality food and new consumer preferences which influence the changes in the approach to food packaging. The analysis of the survey results showed that although there are new solutions for active and intelligent packaging appearing on the market, the state of knowledge on them among the inhabitants of the Lubuskie Region is insufficient.

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers' emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the evaluation of food and beverage products. For fast-moving consumer goods (FMCG) products in particular, packaging can be considered as a contributor to consumer satisfaction. Recent cross-modal research illustrated consumers' dissatisfaction or delight with a product can be evoked when there is dissonance between the packaging and the product experience. The book includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product. This is an important development as it provides insights about products that can be used to market specific categories and brands of foods and beverages. The book demonstrates the value of this approach by bringing together case studies that consider the interrelationships between packaging design, shape, on-pack sensory messages, expectations, and consumer satisfaction with the product. - Focuses on the inter-relationship between packaging and the product experience, specifically in the context of the food and beverage sector - Presents the expectancy disconfirmation model of satisfaction, which is well developed within the social sciences, to the food and beverage sector - Contains case studies demonstrating how these practices can be used in industry to better enhance customer's responses to products - Includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product

Food packaging materials have traditionally been chosen to avoid unwanted interactions with the food. During the past two decades a wide variety of packaging materials have been devised or developed to interact with the food. These packaging materials, which are designed to perform some desired role other than to provide an inert barrier to outside influences, are termed 'active packaging'. The benefits of active packaging are based on both chemical and physical effects. Active packaging concepts have often been presented to the food industry with few supporting results of background research. This manner of introduction has led to substantial uncertainty by potential users because claims have sometimes been based on extrapolation from what little proven information is available. The forms of active packaging have been chosen to respond to various food properties which are often unrelated to one another. For instance many packaging requirements for post harvest horticultural produce are quite different from those for most processed foods. The object of this book is to introduce and consolidate information upon which active packaging concepts are based. Scientists, technologists, students and regulators will find here the basis of those active packaging materials, which are either commercial or proposed. The book should assist the inquirer to understand how other concepts might be applied or where they should be rejected.