Consumer Magazine and Agri-media Rates and Data

Consumer Magazine and Agri-media Rates and Data
Title Consumer Magazine and Agri-media Rates and Data PDF eBook
Author
Publisher
Pages 962
Release 1989-12
Genre Advertising, Magazine
ISBN

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Business Information Sources

Business Information Sources
Title Business Information Sources PDF eBook
Author Lorna M. Daniells
Publisher Univ of California Press
Pages 754
Release 1993
Genre Business & Economics
ISBN 9780520081802

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This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.

Regional Interest Magazines of the United States

Regional Interest Magazines of the United States
Title Regional Interest Magazines of the United States PDF eBook
Author Sam Riley
Publisher Bloomsbury Publishing USA
Pages 433
Release 1990-11-30
Genre Language Arts & Disciplines
ISBN 0313387974

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In Regional Interest Magazines of the United States, Sam G. Riley and Gary W. Selnow focus on those magazines that direct their attention to a particular city or region and reach a fairly general readership intersted in entertainment and information. This work is a follow-up to their earlier Index to City and Regional Magazines of the United States. Titles are arranged alphabetically to facilitate access; each entry includes a historical essay on the magazine's founding, development, editorial policies, and content. Entries also include two sections that provide data on information sources and publication history, arranged in tabular form for ready reference. In choosing the magazines to be profiled, Riley and Selnow attempted to represent not only the biggest and most successful of this genre, but also some smaller and newer titles, plus significant earlier magazines that are no longer in print. Special care was also taken to achieve an even geographical spread. To attain greater accuracy, regional writers were enlisted to do the entries on their own region. These writers provide valuable information on how the various magazines began, how conditions have caused them to change, their problems, their editors and publishers, and their content as well as colorful and little known facts of their operation. Magazines were arranged alphabetically, and two informative appendices list the profiled titles by founding date and geographic location. This volume will be a valuable resource for students of magazine publishing history.

Commercial Library Publications List

Commercial Library Publications List
Title Commercial Library Publications List PDF eBook
Author
Publisher
Pages 60
Release 1991
Genre Business
ISBN

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Newspaper Rates and Data

Newspaper Rates and Data
Title Newspaper Rates and Data PDF eBook
Author
Publisher
Pages 860
Release 1992-12
Genre Advertising, Newspaper
ISBN

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Spot Radio Rates and Data

Spot Radio Rates and Data
Title Spot Radio Rates and Data PDF eBook
Author
Publisher
Pages 426
Release 1990-12
Genre Radio advertising
ISBN

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Popular Culture and Acquisitions

Popular Culture and Acquisitions
Title Popular Culture and Acquisitions PDF eBook
Author Linda S Katz
Publisher Routledge
Pages 157
Release 2014-02-04
Genre Social Science
ISBN 1317940059

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Here is an accessible book containing strategies to help librarians expand their popular culture collections in an organized manner. Many publications explain why libraries should collect popular culture materials; this one explains how. Packed full of useful information, Popular Culture and Acquisitions provides numerous practical approaches to collecting this ever-expanding, often unwieldy mass of information. It aids both beginning and experienced librarians as they sort through the vast array of materials available to them. Discussions ranging from what to collect and how to collect it to what to do with the material once it’s obtained give librarians solid information on how to establish cohesive popular culture collections. Chapters provide first-hand advice on: the importance of collection development policies problems of budgets, storage, and preservation working with donors methods of resource sharing what to collect, for whom, and for what purposes the struggle for legitimacy competition from collectors and fans locating obscure acquisitions or review sources Popular Culture and Acquisitions also includes chapters on how to acquire specific types of popular culture materials, such as children’s series books, comic books, mystery and detective fiction, popular recordings, romance novels, and tabloids. Librarians attempting to collect such materials systematically will find this book to be an invaluable guide for their efforts.