Consumer Expectations, 1953-1956
Title | Consumer Expectations, 1953-1956 PDF eBook |
Author | George Katona |
Publisher | |
Pages | 164 |
Release | 1956 |
Genre | Business & Economics |
ISBN |
A Consumers' Republic
Title | A Consumers' Republic PDF eBook |
Author | Lizabeth Cohen |
Publisher | Vintage |
Pages | 578 |
Release | 2008-12-24 |
Genre | History |
ISBN | 0307555364 |
In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Title | PDF eBook |
Author | |
Publisher | John Wiley & Sons |
Pages | 310 |
Release | |
Genre | |
ISBN | 1394310544 |
Consumer Expectations
Title | Consumer Expectations PDF eBook |
Author | Richard Thomas Curtin |
Publisher | Cambridge University Press |
Pages | 365 |
Release | 2019-02-07 |
Genre | Business & Economics |
ISBN | 1107004691 |
Proposes a new comprehensive theory about how expectations are formed and how they shape the macro economy.
Distribution Data Guide
Title | Distribution Data Guide PDF eBook |
Author | |
Publisher | |
Pages | 502 |
Release | 1955 |
Genre | Marketing |
ISBN |
Marketing Information Guide
Title | Marketing Information Guide PDF eBook |
Author | |
Publisher | |
Pages | 550 |
Release | 1957 |
Genre | Marketing |
ISBN |
Psychology; a Study of a Science: Investigations of man as socius: their place in psychology and the social sciences
Title | Psychology; a Study of a Science: Investigations of man as socius: their place in psychology and the social sciences PDF eBook |
Author | Sigmund Koch |
Publisher | |
Pages | 832 |
Release | 1963 |
Genre | Psychology |
ISBN |