Consumer Color Preferences and the Economics of Bean Consumption in Malawi

Consumer Color Preferences and the Economics of Bean Consumption in Malawi
Title Consumer Color Preferences and the Economics of Bean Consumption in Malawi PDF eBook
Author Austin Mbamba
Publisher
Pages
Release 2019
Genre
ISBN

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Different dry bean crop varieties with different colors are produced in Malawi. Yet, little is known about the drivers of consumer preferences for the different dry bean varieties grown based on color. Literature shows that consumers link bean color to taste, cooking time, gravy quality and other desirable characteristics. The main objective of this research was to assess factors that determine consumption of different types of dry beans in Malawi based on color to determine preferences for different consumer segments and hence the potential value of these preferences communicated across the dry bean supply chain, to enhance the probability of success for breeders' efforts and the bean value chain's initiatives. The research used survey data that was collected by the Bean Value Chain Research Network in Lilongwe District, Malawi. The sample size of the dataset was 687 households from three different economic strata. The research focused on four dry bean colors: Red, Red Mottled, White and Cream Mottled bean. These were found to be the most prominent colors by sales and stated preference in Malawi. Two econometric approaches were used in the data analysis. A bivariate analysis using Pearson's chi-square was used to test the significance of the association between bean consumption (dependent variable) and household as well as product characteristics explanatory variables. A logit model was run on each of the four color types to assess the extent to which the explanatory variables influence consumer preferences for alternative colors of dry bean products. Results showed that 40.8% of the respondents consumed red beans, 12.6% consumed red mottled, 14.6% consumed White and 32% consumed Cream mottled beans. In terms of demographic characteristics, respondents' marital and employment status as well as household size were found to have no significant influence the consumption of all the four colors. Being educated decreased probability of consuming white and cream mottled beans. Household characteristics were also found to influence preferences for color. For example, households in low and middle-income households were shown to have a lower likelihood of consuming white beans. The characteristics of the beans were also important in influencing preferences. For example, medium grain size beans influenced preference for red beans while fast cooking beans negatively affected the consumption of mottled red beans. The results provide insights for bean breeders in their attempts to contribute to increased producer incomes through a careful response to consumer preferences and not just producer demands for agronomic traits.

Consumer choice of dry common beans in Malawi: the case of Lilongwe City

Consumer choice of dry common beans in Malawi: the case of Lilongwe City
Title Consumer choice of dry common beans in Malawi: the case of Lilongwe City PDF eBook
Author Phiri, Horace
Publisher Intl Food Policy Res Inst
Pages 20
Release 2017-09-01
Genre Political Science
ISBN

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Considering the potential of grain legumes for reducing hunger and malnutrition, this paper aims at identifying factors shaping demand for and consumption of dry common bean from a consumer’s perspective. Understanding and addressing these factors has potential to increase common bean consumption by enabling breeders to breed common beans with attributes that are preferred by consumers. The study employed a quantitative approach to assess various aspects of household common bean consumption from primary data collected in Lilongwe city. The study results suggest that socio-economic factors such as household size, education, gender, income, and number of children under the age of five years in the household play an important role in a household’s decision to consume common beans and the respective quantities consumed. Various product attributes such as grain size, gravy quality, and cooking time also influenced a household’s decision to consume common beans.

Product Attributes and Consumer Preference

Product Attributes and Consumer Preference
Title Product Attributes and Consumer Preference PDF eBook
Author Bolanle Atilola
Publisher
Pages
Release 2018
Genre
ISBN

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Beans play a major role in addressing malnutrition and poverty in Africa. Hence, several studies have been conducted over the last two decades on beans attributes in various African countries, including Zambia. The similarity of these studies is their emphasis on the importance of including consumer preferences in the beans supply chain. This study attempts to contribute to informing the bean supply chain about bean attributes and consumer characteristics influencing beans consumption so that downstream stakeholders can effectively seize the embedded opportunities in the bean supply chain. Data used in this study were obtained from 900 surveyed households in Lusaka, Zambia and analyzed using a logit model. The study evaluated three attributes of beans: gravy quality; cooking time; and grain size. In addition, it assessed the price of beans associated with these attributes. The study sought to determine how these attributes influenced consumer preference for specific color beans. Results show that gravy quality, cooking time and price are important bean attributes influencing consumer preference for purple, mixed yellow and yellow bean while grain size has no statistically significant effect. The study also found that gender, education, and employment status of the household head or person purchasing food for the household, as well as the household's child dependency ratio, dual household income, residential area and perception of the bean food group's importance to consumers' nutritional security were statistically significant in their effect on preference for purple, mixed yellow and yellow beans. The study's results contribute to downstream stakeholders' efforts to improve their own decisions in identifying the market segments to engage in. For examp̣le, bean breeders, producers, and traders might optimize limited resources available for their activities by investing in products that promise large markets to use volume to overcome any price disadvantage regarding profitability. Similarly, they may also invest in high-value low volume products that could also provide them with acceptable profitability. The option used would depend on their location and their own resource situation.

Dry Beans and Pulses

Dry Beans and Pulses
Title Dry Beans and Pulses PDF eBook
Author Muhammad Siddiq
Publisher John Wiley & Sons
Pages 452
Release 2012-08-29
Genre Technology & Engineering
ISBN 1118448286

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The common beans and pulses are diverse food resources of high nutritional value (protein, energy, fiber and vitamins and minerals) with broad social acceptance. These legume crops demonstrate global adaptability, genotypic and phenotypic diversity, and multiple means of preparation and dietary use. Beans and pulses are produced in regions as diverse as Latin America, Africa, Asia, and North America, and on a scale similar to some other crops, such as wheat, corn, rice and soybeans. Numerous factors influence utilization, including bean type and cultivar selection, cropping environment and systems, storage conditions and handling infrastructure, processing and final product preparation. Nutrient content and bio-availability are dramatically influenced by these conditions. In recent years, beans and pulses have been cited for imparting specific positive health potentiating responses, such as hypocholesteremic response, mitigation of diabetes and colonic cancer, and weight control. Enhanced dry bean utilization focused on improved dietary health is an opportunity within both subsistent and developed populations. This book provides a contemporary source of information that brings together current knowledge and practices in the value chain of beans/pulses production, processing, and nutrition. It provides in-depth coverage of a wide variety of pertinent topics including: breeding, postharvest technologies, composition, processing technologies, food safety, quality, nutrition, and significance in human health. An experienced team of over 25 contributors from North America, Asia, and Africa has written 15 chapters, divided into three sections: Overview, production and postharvest technologies of beans and pulses Composition, value-added processing and quality Culinology, nutrition, and significance in human health Contributors come from a field of diverse disciplines, including crop sciences, food science and technology, food biochemistry, food engineering, nutritional sciences, and culinology. Dry Beans and Pulses Production, Processing and Nutrition is an essential resource for scientists, processors and nutritionists, whatever the work setting.

Agrindex

Agrindex
Title Agrindex PDF eBook
Author
Publisher
Pages 922
Release 1992
Genre Agriculture
ISBN

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Changes in food and nutrition security in Malawi

Changes in food and nutrition security in Malawi
Title Changes in food and nutrition security in Malawi PDF eBook
Author Iñigo Verduzco-Gallo
Publisher Intl Food Policy Res Inst
Pages 39
Release 2014-07-01
Genre Social Science
ISBN

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A large proportion of Malawian households are caught in a trap where poverty and food insecurity reinforce one another and where periods of food deficits and severe food crises are frequent occurrences. In recognition of this, the Malawian government has since 2005/06 implemented a large-scale Farm Input Subsidy Program (FISP), which supplies half of smallholder farmers with sufficient fertilizer and maize seeds to satisfy the maize consumption needs of an average-sized family. While the program boosted maize production and lowered maize prices, thus ensuring increased caloric availability at the household level, its effect on overall food consumption, dietary diversity, micronutrient deficiency, and child nutrition is less clear. This study evaluates household expenditure survey data to measure changes in nutrition outcomes between 2004/05 and 2010/11.

Lost Crops of Africa

Lost Crops of Africa
Title Lost Crops of Africa PDF eBook
Author National Research Council
Publisher National Academies Press
Pages 378
Release 2006-10-27
Genre Technology & Engineering
ISBN 0309164540

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This report is the second in a series of three evaluating underexploited African plant resources that could help broaden and secure Africa's food supply. The volume describes the characteristics of 18 little-known indigenous African vegetables (including tubers and legumes) that have potential as food- and cash-crops but are typically overlooked by scientists and policymakers and in the world at large. The book assesses the potential of each vegetable to help overcome malnutrition, boost food security, foster rural development, and create sustainable landcare in Africa. Each species is described in a separate chapter, based on information gathered from and verified by a pool of experts throughout the world. Volume I describes African grains and Volume III African fruits.