Consumer Behaviour - SBPD Publications
Title | Consumer Behaviour - SBPD Publications PDF eBook |
Author | Dr. Gaurav Agarwal |
Publisher | SBPD Publications |
Pages | 223 |
Release | 2021-11-20 |
Genre | Business & Economics |
ISBN |
1. Customer—Meaning and Classification, 2. Building Customer Satisfaction Through Quality,Service and Value, 3. Customer Lifetime Value and Profitability, 4. Customer Relationship Management : Tool forAttracting and Retaining Customers, 5. Introduction to Consumer Behaviour, 6. Consumer Research Process, 7. Models of Consumer Behaviour, 8. Individual Determinants : Personal and PsychologicalForces Affecting Consumer Behaviour, 9. Influence of Culture on Consumer Behaviour, 10. Social Factors Influence on Consumer Behaviour, 11. Consumer Decision Making, 12. Consumer Communication, 13. Industrial Buying Behaviour, 14. Industrial Buying Process.
Consumer Behaviour
Title | Consumer Behaviour PDF eBook |
Author | Dr. Gaurav Agarwal |
Publisher | SBPD Publications |
Pages | 220 |
Release | 2016-12-14 |
Genre | |
ISBN | 9383697814 |
The E-Books is authored by proficient Teachers and Professors. The Text of the E-Books is simple and lucid. The contents of thr book have been organised carefully and to the point.
Fundamentals of Buying Behaviour - SBPD Publications
Title | Fundamentals of Buying Behaviour - SBPD Publications PDF eBook |
Author | Dr. Ashish Kumar, |
Publisher | SBPD Publications |
Pages | 149 |
Release | 2021-10-13 |
Genre | Medical |
ISBN |
1. The Nature of Consumer Behaviour, 2. Customer–Meaning and Classification, 3. Building Customer Satisfaction Through Quality, Service and Value, 4. Customer Lifetime Value and Profitability, 5. Customer Relationship Management : Tool for Attracting and Retaining Customer’s, 6. Influence of Culture on Consumer Behaviour, 7. Social Factors Influence on Consumer Behaviour, 8. Personal and Psychological Forces Affecting Consumer Behaviour, 9. Customer Buying Decision Process, 10. Theories of Consumer Buying Dicision, 11. The Nature of Organisational Buying, 12. Analysis of Business Buying Process.
Marketing Management by Dr. F. C. Sharma (eBook)
Title | Marketing Management by Dr. F. C. Sharma (eBook) PDF eBook |
Author | Dr. F. C. Sharma |
Publisher | SBPD Publications |
Pages | 332 |
Release | 2020-12-12 |
Genre | Business & Economics |
ISBN |
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Marketing Management - SBPD Publications
Title | Marketing Management - SBPD Publications PDF eBook |
Author | Dr. F. C. Sharma |
Publisher | SBPD Publications |
Pages | 330 |
Release | 2021-12-22 |
Genre | Business & Economics |
ISBN |
1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Marketing Management by Dr. F. C. Sharma
Title | Marketing Management by Dr. F. C. Sharma PDF eBook |
Author | Dr. F. C. Sharma |
Publisher | SBPD Publications |
Pages | 334 |
Release | 2020-07-01 |
Genre | Business & Economics |
ISBN | 9388117166 |
1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.
Organisation Behaviour - SBPD Publications
Title | Organisation Behaviour - SBPD Publications PDF eBook |
Author | Dr. F. C. Sharma |
Publisher | SBPD Publications |
Pages | 344 |
Release | 2021-12-18 |
Genre | Business & Economics |
ISBN |
1. Concept, Nature and Scope of Organisational Behaviour, 2. Organisational Goals, 3. Organisational Behaviour Models, 4. Individual Behaviour, 5. Personality, 6. Perception, 7. Learning, 8. Motivation—Concept and Theories, 9. Interpersonal Behaviour [Transactional Analysis and Johari Window, 10. Communication, 11. Leadership, 12. Group and Group Dynamics, 13. Team Building and Team Work, 14. Management of Conflict, 15. Management of Change [Organisational Change], 16. Organisational Development, 17. Organisational Effectiveness, 18. Organisational Culture, 19. Power and Politics, 20. Quality of Working Life.