1. Customer—Meaning and Classification, 2. Building Customer Satisfaction Through Quality,Service and Value, 3. Customer Lifetime Value and Profitability, 4. Customer Relationship Management : Tool forAttracting and Retaining Customers, 5. Introduction to Consumer Behaviour, 6. Consumer Research Process, 7. Models of Consumer Behaviour, 8. Individual Determinants : Personal and PsychologicalForces Affecting Consumer Behaviour, 9. Influence of Culture on Consumer Behaviour, 10. Social Factors Influence on Consumer Behaviour, 11. Consumer Decision Making, 12. Consumer Communication, 13. Industrial Buying Behaviour, 14. Industrial Buying Process.

1. The Nature of Consumer Behaviour, 2. Customer–Meaning and Classification, 3. Building Customer Satisfaction Through Quality, Service and Value, 4. Customer Lifetime Value and Profitability, 5. Customer Relationship Management : Tool for Attracting and Retaining Customer’s, 6. Influence of Culture on Consumer Behaviour, 7. Social Factors Influence on Consumer Behaviour, 8. Personal and Psychological Forces Affecting Consumer Behaviour, 9. Customer Buying Decision Process, 10. Theories of Consumer Buying Dicision, 11. The Nature of Organisational Buying, 12. Analysis of Business Buying Process.

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

1.Rural Marketing in India, 2. Rural Marketing Environment, 3. Marketing of Agricultural Product, 4. Marketing of Selected Agricultural Inputs, 5. Marketing of Consumer Goods in India , 6. Marketing of Industrial Goods, 7. Public Distribution System in India, 8. Stock Exchange and its Regulation, 9. The Securities and Exchange Board of India (SEBI), 10. Produce Exchange, 11. Marketing of Services, 12. Marketing Mix, 13. Co-operative Marketing in India, 14. International Marketing : Nature and Scope, 15. International MarketingTrends in India’s Foreign Trade Environment, 16. Trends in India’s Foreign Trade, 17. Institutional Infrastructure for Export Promotio in India. 18. Direct Online Marketing.

1.Business Economics : Meaning, Nature and Scope, 2. Micro and Macro Economics, 3 .Basic Problems of an Economy, 4. Role of Price Mechanism : Market Equilibrium, 5. Demand and Law of Demand, 6 .Elasticity of Demand and its Measurement, 7 .Production and Factors of Production, 8. Production Function, 9. Law of Return : Law of Variable Proportion, 10. ISO–Product Curve and its Characteristics, 11. Production Decision : Optimum Cost Combination, 12. Returns to Scale and Economies and Diseconomies of Scale, 13. Theory of Cost, 14. Market : Concept and Types, 15 .Perfect Competition (Price Determination & Equilibrium of Firm in Perfect Competition), 16. Monopoly and Price Discrimination, 17. Monopolistic Competition, 18. Oligopoly, 19. Theories of Distribution, 20. Wages, 21. Rent, 22. Interest, 23 .Profit.

1.The Definitions of Economics , 2 .Scope of Economics and its Nature, 3 .Methods of Economic Study, 4. Some Important Economic Postulates, 5. Micro and Macro Economics, 6 .Economics Statics and Dynamics, 7. Economic Laws & their Nature , 8. Economic Systems and their Features, 9. Demand & Supply—Basic Framework, 10. Utility and Marginal Utility Analysis , 11. Indifference Curve & Consumer's Equilibrium, 12. Income Effect, Substitution Effect & Price Effect , 13. Consumer's Surplus, 14. Elasticity of Demand and its Measurement, 15. Production and Factors of Production, 16. Production Function, 17. Law of Returns, 18. ISO-Product Curves and its Characteristics, 19. Production Decision—Optimum Cost Combination , 20. Returns to Scale, 21. Cost : Concepts and Various Concepts , 22. Market : Concepts and Types, 23. Concept of Revenue, 24. Equilibrium of Firm : Concept and Conditions , 25.Perfect Competition, 26. Monopoly and Price Discrimination, 27. Monopolistic Competition, 28. Concept of National Income, 29. Theories of Distribution , 30. Rent, 31. Wages, 32. Interest , 33. Profits.

An excellent book with thorough coverage for MA and BA classes, also very helpful for the students preparing for various competitive and professional examinations. 1. The Definitions of Economics, 2. Scope of Economics and its Nature, 3. Methods of Economic Study, 4. Some Important Economic Postulates, 5. Micro and Macro Economics, 6. Economics Statics and Dynamics, 7. Economic Laws & their Nature, 8. Economic Systems and their Features, 9. Demand & Supply—Basic Framework, 10. Utility and Marginal Utility Analysis, 11. Indifference Curve & Consumer's Equilibrium, 12. Income Effect, Substitution Effect & Price Effect, 13. Consumer's Surplus, 14. Elasticity of Demand and its Measurement, 15. Production and Factors of Production, 16. Production Function, 17. Law of Returns, 18. ISO-Product Curves and its Characteristics, 19. Production Decision—Optimum Cost Combination, 20. Returns to Scale, 21. Cost : Concepts and Various Concepts, 22. Market : Concepts and Types, 23. Concept of Revenue, 24. Equilibrium of Firm : Concept and Conditions, 25. Perfect Competition, 26. Monopoly and Price Discrimination, 27. Monopolistic Competition, 28. Concept of National Income, 29. Theories of Distribution, 30. Rent, 31. Wages, 32. Interest, 33. Profits.