Consumer Behavior Theories
Title | Consumer Behavior Theories PDF eBook |
Author | Rajagopal |
Publisher | Business Expert Press |
Pages | 183 |
Release | 2018-02-25 |
Genre | Business & Economics |
ISBN | 1947441159 |
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction
Title | The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction PDF eBook |
Author | Yoesoep Edhie Rachmad |
Publisher | PT. Sonpedia Publishing Indonesia |
Pages | 184 |
Release | 2024-06-06 |
Genre | Business & Economics |
ISBN | 6238634545 |
"The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction" provides a thorough analysis of how technology, digital platforms, and social media are revolutionizing the way we interact, share, and consume information. This book delves into various theories that explain the new dynamics in the relationship between consumers and brands. From the Interactive Consumption Theory, which underscores the importance of two-way interactions between consumers and brands, to the Dynamic Consumer Role Theory, which highlights the evolving roles of consumers in the modern marketing landscape, each chapter offers deep insights into how today's consumers are far from passive. Instead, they actively create and share content, influence purchasing decisions, and shape brand perceptions. By exploring these theories, readers will gain a better understanding of how to harness consumer engagement, social influence, empowerment, and the dynamic roles of consumers to craft effective and relevant marketing strategies. This book is an invaluable resource for marketing practitioners, academics, and anyone interested in understanding the transformation of consumer behavior in the digital age.
The Theory of Buyer Behavior
Title | The Theory of Buyer Behavior PDF eBook |
Author | John A. Howard |
Publisher | New York : Wiley |
Pages | 490 |
Release | 1969 |
Genre | Business & Economics |
ISBN |
Online Consumer Behavior
Title | Online Consumer Behavior PDF eBook |
Author | Angeline Close |
Publisher | Routledge |
Pages | 402 |
Release | 2012 |
Genre | Business & Economics |
ISBN | 1848729693 |
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Consumer Behavior
Title | Consumer Behavior PDF eBook |
Author | Charles Glenn Walters |
Publisher | |
Pages | 636 |
Release | 1978 |
Genre | Consumer behavior |
ISBN |
Consumer Behavior
Title | Consumer Behavior PDF eBook |
Author | John A. Howard |
Publisher | McGraw-Hill Companies |
Pages | 344 |
Release | 1977 |
Genre | Business & Economics |
ISBN |
Consumer Behavior and the Behavioral Sciences
Title | Consumer Behavior and the Behavioral Sciences PDF eBook |
Author | Steuart Henderson Britt |
Publisher | |
Pages | 646 |
Release | 1966 |
Genre | Consumer behavior |
ISBN |