1.1 PREAMBLE Volleyball is one of the most thriving, sought after, competitive and refreshing sports in the world. It is brisk, ebullient and the action is detonative. What makes volleyball unique among rally games is the presence of several crucial overlapping elements which are complimentary in their interactions. Volleyball is a team game and is played extensively by other nations Worldwide. It is also played professionally in many European countries including Asia. In India, this game has gained tremendous momentum. Olympic volleyball game (six-a-side) is played in many countries. Being one of the major sports of the world now it was accorded its Olympic status way back in 1964 in Tokyo. It involves skills like Serving, Passing, Spiking and Blocking. Its recreational value and state of enjoyment has drawn the attention of both male and female players at the collegiate and professional levels. Volleyball has always been considered as a game of power, agility along with high levels of fitness. However, the frequently changing situation in the game requires a player’s reserve state of athletic ability irrespective of the high school or professional ranks. The game demands great attention as far as players as well as the teams overall preparation for a better performance is concerned. Volleyball, with its rules and regulations and playing set up, is being popularly played in India. It is an exciting and challenging game. Our Indian athletes also represent the nation at national as well as international competitions.

1.1 NEED AND BACKGROUND 1.1.1 PHYSICAL EDUCATION AND SPORTS WITHIN SOCIETY Man is a social animal both by need and necessity. Social institutions are born with cultural influences. Social institution is one of the products of culture. Institutions are necessary to maintain social order and control human behavior. Social institutions are born to satisfy human needs. All the needs and desires of the individuals and human beings are met by social institutions. Social institutions are simply social habits. For example, the habits of shaving in the morning, uttering prayers before going to bed. Habits are systematized instituted or established by groups. Institutions may also be defined as, “habitual ways of living together which have been sanctioned, systematized and established by the authority of communities”. An institution, therefore, “may be type of group”. In this sense the family is an institution, (and if it conducts itself in institutionalized ways) Robert Bierstead considers that “institutions as an organized way of doing something”. Institutions are socially important because they transfer cultural elements from one generation to another. For example, the father of the family teaches his sons and daughters about the family - the way of life, economic way of life and religious way of life. A social institution introduces unity in human behavior. A social institution also controls the conduct and character of man in the society. Modern life is not as simple as that of ancient times. It is complex. The complexity has been produced by our growing and different needs. The needs are self-preservation, Self-perpetuation and self-expression. These needs are met only by social institutions. Social institutions represent the social structure of the society. We can conclude that the social relationships include common values and procedure to achieve basic needs of society. Common value means shared ideas and goals, procedure means the accepted standardized norms and the social relationships include the behavior of the people. (A. Youb, 2008).

The growing field of sport and exercise psychology offers an abundance of opportunities for clinical practice. For instance, a sport and exercise psychologist might work with elite or professional athletes, use exercise therapeutically with clients, conduct workshops for parents and youth sport coaches, or implement a community-based physical activity intervention. This volume provides a comprehensive overview of the field of sport and exercise psychology. Several chapters review common performance enhancement interventions, including goal setting, imagery, cognitive strategies, intensity regulation, and modelling. Additional chapters review interventions for health and well-being. Recommendations are provided for assessing, treating, and referring clients with psychopathology, and considerations pertaining to special populations are also detailed, including work with youth sport participants, college student-athletes, elite athletes, and culturally diverse groups. The book concludes with a discussion of professional issues in sport and exercise psychology, including education, certification, how to integrate this specialty into existing clinical practice, and the unique ethical challenges of working in this area. With its comprehensive scope and emphasis on both research and application, this book is a rich resource for both practitioners and students interested in learning more about applying psychology in sport and exercise settings.

In 2009, a bipartisan Knight Commission found that while the broadband age is enabling an info. and commun. renaissance, local communities in particular are being unevenly served with critical info. about local issues. Soon after the Knight Commission delivered its findings, the FCC initiated a working group to identify crosscurrent and trend, and make recommendations on how the info. needs of communities can be met in a broadband world. This report by the FCC Working Group on the Info. Needs of Communities addresses the rapidly changing media landscape in a broadband age. Contents: Media Landscape; The Policy and Regulatory Landscape; Recommendations. Charts and tables. This is a print on demand report.

Advances in Applied Sport Psychology aims to bridge the gap between research and practice in contemporary sport psychology. Now available in paperback, the book draws together reviews of cutting edge research in key areas of applied sport psychology, assesses the implications of this research for current practice, and explores future avenues of research within each thematic area. This book surveys the scientific literature underpinning the most important skills and techniques employed in contemporary sport psychology, examining key topics such as: imagery goal setting self-talk stress management team building efficacy management attention control emotion regulation mental toughness. Representing the most up-to-date review of current scientific research, theory and practice in sport psychology, this book is a vital resource for all advanced students, researchers and practitioners working with athletes and sports performers.

Abhinav Bindra's journey to become the first Indian to win an individual Olympic gold is an example of a single-minded quest for perfection. Shattered by his failure at the 2004 Athens Olympics, he changed as a shooter: he became an athlete bent on redemp

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.