How do Conservative politicians strive to communicate with and influence the electorate? Why have some proven more effective than others in advancing their positions and ideological agendas? How do they seek to connect with their audience in different settings? This book draws analytical inspiration from the Aristotelian modes of persuasion to shine new light upon the articulation of British conservatism, examining the oratory and rhetoric of twelve key figures from Conservative Party politics. The individuals featured are Stanley Baldwin, Winston Churchill, Harold Macmillan, Iain Macleod, Enoch Powell, Keith Joseph, Margaret Thatcher, Michael Heseltine, John Major, William Hague, Boris Johnson and David Cameron.

How do leading Conservative politicians strive to communicate with and influence the electorate? Why have some been more effective than others in advancing their personal positions and ideological agendas? How do they seek to connect with their audience in different settings, such as the party conference, House of Commons, and through the media? This book draws analytical inspiration from the Aristotelian modes of persuasion to shine new and insightful light upon the articulation of British conservatism, examining the oratory and rhetoric of twelve key figures from Conservative Party politics. Each chapter is written by an expert in the field and explores how its subject attempted to use oratory to advance their agenda within the party and beyond. This is the first book to analyse Conservative Party politics in this way, and marks an important new departure in the analysis of British politics.

Michael Oakshott described conservatism as a non-ideological preference for the familiar, tried, actual, limited, near, sufficient, convenient and present. Historically, conservatives have been associated with attempts to sustain social harmony between classes and groups within an organic, hierarchical order grounded in collective history and cultural values. Yet, in recent decades, conservatism throughout the English-speaking world has been associated with radical social and economic policy, often championing free-market models which substitute the free movement of labour and forms of competition and social mobility for organic hierarchy and noblesse oblige. The radical changes associated with such policies call into question the extent to which contemporary conservatism is conservative, rather than ideological. This book seeks to explore contemporary conservative political thought with regard to such topics as, ‘One Nation’ politics and Big Society, sovereignty, multiculturalism and international blocs, paternalism and negative liberty with regard to narcotics, pornography and education, regional and international development, and public faith, establishment and religious diversity. This book will be published as a special issue of Global Discourse.

This book examines the political oratory, rhetoric and persona of Margaret Thatcher as a means of understanding her justifications for ‘Thatcherism’. The main arenas for consideration are set piece speeches to conference, media engagements, and Parliamentary orations. Thatcher’s rhetorical style is analysed through the lens of the Aristotelian modes of persuasion (ethos, pathos, logos). Furthermore, the classical methods of oratorical engagement (deliberative, epidictic, judicial) are employed to consider her style of delivery. The authors place her styles of communication into their respective political contexts over a series of noteworthy issues, such as industrial relations, foreign policy, economic reform, and party management. By doing so, this distinctive book shines new light on Thatcher and her political career.

How do leading Democratic Party figures strive to communicate with and influence their audience? Why have some proven more successful than others in advancing their ideological arguments? How do orators seek to connect with different audiences in different settings such as the Senate, conventions and through the media? This thoroughly researched and highly readable collection comprehensively evaluates these questions as well as providing an extensive interrogation of the political and intellectual significance of oratory and rhetoric in the Democratic Party. Using the Aristotelian modes of persuasion ethos, pathos and logos it draws out commonalties and differences in how the rhetoric of Democratic Party politics has shifted since the 1960s. More broadly it evaluates the impact of leading orators upon American politics and argues that effective oratory remains a vital party of American political discourse.

This book offers a comprehensive and accessible study of the electoral strategies, governing approaches and ideological thought of the British Conservative Party from Winston Churchill to David Cameron. Timothy Heppell integrates a chronological narrative with theoretical evaluation, examining the interplay between the ideology of Conservatism and the political practice of the Conservative Party both in government and in opposition. He considers the ethos of the Party within the context of statecraft theory, looking at the art of winning elections and of governing competently. The book opens with an examination ofthe triumph and subsequent degeneration of one-nation Conservatism in the 1945 to 1965 period,and closes with an analysis of the party's re-entry into government as a coalition with the Liberal Democrats in 2010, and of the developing ideology and approach of the Cameron-led Tory party in government.

This book seeks to re-examine John Major’s leadership using techniques developed through Presidential Studies: namely using Fred Greenstein’s seminal study of Presidential Leadership, The Presidential Difference, and its six criteria for leadership (public communicator, organisational capacity, political skill, public policy vision, cognitive style, and, finally, emotional intelligence). It is through Greenstein’s model that a fresh look can be taken at not only Major’s time in office, but equally the man himself, which proves to be just as revealing. Major’s tenure has often been characterised as being weak and incompetent, as he presided over a sleaze-ridden and divided party on the issue of Europe. With almost a quarter of a century having passed since Major left office, it looks to be an appropriate moment to re-assess his premiership and important role in the recent seismic events surrounding the 2016 Brexit referendum and its outcome.