Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important. Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be "sold to" or "managed." Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead – Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer. Discover the technology and processes that allow marketers to remain relevant Craft a personal, relevant, and accessible customer journey that engages the connected customer Keep in touch throughout the customer's life cycle, both online and offline Link digital goals and metrics to business objectives for a more relevant strategy Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.

This guide is strikingly different from other books on Microsoft ADO.NET. Rather than load you down with theory, the new edition of ADO.NET 3.5 Cookbook gives you more than 200 coding solutions and best practices for real problems you're likely to face with this technology using Visual Studio 2008 and the .NET 3.5 platform. Organized to help you find the topic and specific recipe you need quickly and easily, this book is more than just a handy compilation of cut-and-paste C# code. ADO.NET 3.5 Cookbook also offers clear explanations of how and why each code solution works, and warns you of potential pitfalls so you can learn to adapt the book's problem-solving techniques to different situations. This collection of timesaving recipes covers vital topics including: Connecting to data Retrieving and managing data Transforming and analyzing data Modifying data Binding data to .NET user interfaces Optimizing .NET data access Enumerating and maintaining database objects Maintaining database integrity Ideal for ADO.NET programmers at all levels, from the relatively inexperienced to the most sophisticated, this new edition covers the significant 3.5 upgrade, including new programming tools such as LINQ. ADO.NET 3.5 Cookbook offers a painless way for those of you who prefer to learn by doing when it comes to expanding your skills and productivity.

Business data integration is a complex problem that must be solved when organizations change or enhance their internal structures. The goal of this book is to present a simple yet thorough resource that describes the challenges of business data integration and the solutions to these challenges such as schema integration, illustrated through an Operational Data Store (ODS) case study. This book contains three sections spanning ten chapters. Section I, Foundational Concepts, will provide you with the necessary basic concepts and discuss schema integration. Section II, Preparation and Design, introduces the case study and we will reverse engineer each of the data sources to create a set of data dictionary reports which will provide us with the meta data we need to apply the schema integration process. Section III, Physical Implementation, will present scripts to populate each of the source databases and spreadsheets and use reports to create Extract, Transform, and Load (ETL) specifications. The ten chapters within these three sections are: • Chapter 1 – Introduction and Roadmap • Chapter 2 – What is an Operational Data Store (ODS)? • Chapter 3 – What is Schema Integration? • Chapter 4 – The Role of the ODS within DW Architectures • Chapter 5 – Reverse Engineering the four Source Schema • Chapter 6 – Designing the Interim Schema • Chapter 7 – Preparing the ETL Specifications • Chapter 8 – Designing the Physical ODS Database Model • Chapter 9 – Designing Our ETL processes with SSIS • Chapter 10 – Data Quality Profiling

Just about any social need is now met with an opportunity to "connect" through digital means. But this convenience is not free—it is purchased with vast amounts of personal data transferred through shadowy backchannels to corporations using it to generate profit. The Costs of Connection uncovers this process, this "data colonialism," and its designs for controlling our lives—our ways of knowing; our means of production; our political participation. Colonialism might seem like a thing of the past, but this book shows that the historic appropriation of land, bodies, and natural resources is mirrored today in this new era of pervasive datafication. Apps, platforms, and smart objects capture and translate our lives into data, and then extract information that is fed into capitalist enterprises and sold back to us. The authors argue that this development foreshadows the creation of a new social order emerging globally—and it must be challenged. Confronting the alarming degree of surveillance already tolerated, they offer a stirring call to decolonize the internet and emancipate our desire for connection.

Connect, analyze, decide: Seamless integration of Tableau and Salesforce KEY FEATURES ● Successfully connect Tableau with Salesforce CRM. ● Use Tableau and Salesforce to analyze data and create dynamic visualizations. ● Translate analytical findings into tangible business strategies and actions. DESCRIPTION Tableau is a powerful data visualization tool, and Salesforce CRM is the most successful customer relationship management software. Companies often use these two tools to analyze data and create visualizations. The book starts with an introduction to both Tableau and Salesforce CRM. It then goes on to show how you can connect Tableau with Salesforce CRM and link the two tools. Then, it walks through some of the key features of this connection that allow for seamless data analysis and visualization. It then moves on to advanced use cases, combining Salesforce and Tableau for advanced analytics and decision-making. After reading this book, the reader will have the knowledge to start using both tools to analyze real-world CRM data and create CRM analytical dashboards that generate value for their companies. WHAT YOU WILL LEARN ● Successfully connect Tableau with Salesforce CRM, and overcome common challenges faced during integration. ● Effectively use Tableau and Salesforce together to analyze data and create dynamic visualizations that are actionable and insightful. ● Combine the power of Salesforce and Tableau to create more complex analyses, aiding in strategic decision-making. ● Design and implement CRM-specific dashboards using Tableau, catering to the unique needs of CRM data analytics. ● Translate analytical findings into tangible business strategies and actions, thereby driving value and growth for your company. WHO THIS BOOK IS FOR This book is targeted at people who are interested in Tableau and Salesforce. This includes Tableau Desktop users in organizations with Salesforce CRM and Salesforce consultants or administrators. TABLE OF CONTENTS 1. Introducing Salesforce and Tableau 2. Setting Up Salesforce with Tableau 3. Building and Integrating Data Pipelines 4. Exploring Charts, Graphs, and Dashboards 5. Extracting Deeper Insights with Funnels, Maps, and Hybrid Visualizations 6. Dealing with Complex Visualizations, Customizations, and APIs 7. Integration, Authentication, and Tableau Viz LWC 8. Blending Tableau with Traditional CRM Analytics 9. Exploring Einstein AI and Advanced Analytics 10. Troubleshooting, Tricks, and Best Practices

Data has become a factor of production, like labor and steel, and is driving a new data-centered economy. The Data rEvolution is about data volume, variety, velocity and value. It is about new ways to organize and manage data for rapid processing using tools like Hadoop and MapReduce. It is about the explosion of new tools for "connecting the dots" and increasing knowledge, including link analysis, temporal analysis and predictive analytics. It is about a vision of "analytics for everyone" that puts sophisticated statistics into the hands of all. And, it is about using visual analytics to parse the data and literally see new relationships and insights on the fly. As the data and tools become democratized, we will see a new world of experimentation and creative problem-solving, where data comes from both inside and outside the organization. Your own data is not enough. This report is a must-read for IT and business leaders who want to maximize the value of data for their organization.

Health informatics plays a central role in the digital transformation of the healthcare sector. The integration and connection of health services, practitioners and consumers is critical to the realisation of the improvements promised by digital health, and the secondary use of health data has led to ground-breaking research discoveries. Increased reliance upon all types of digital media has also established health informatics as a viable specialisation in healthcare. This book presents the proceedings of the 26th national Health Informatics Conference (HIC 2018), Australia’s premier health informatics event, held in Sydney, Australia, in July/August 2018. The conference provides an environment for clinicians, researchers, health IT professionals, industry and consumers to integrate, educate and share the knowledge which drives innovative thinking, and this year’s theme, ‘Today’s best practice, innovation today and preparing for tomorrow’, focuses on the important issues of connecting the system, being smart with data, and enhancing the practitioner and consumer experience in healthcare interactions. The papers presented here reflect this theme, highlighting cutting-edge research evidence, technology updates and innovations from the digital transformation of the healthcare sector. Covering a wide spectrum of work, and encompassing major theoretical concepts, examples of key applications of new technologies and important new developments in the field of health informatics, the book will be of interest to all those working in the healthcare sector.