Maximising reader insights into the theory, models, methods and fundamental reasoning of design, this book addresses design activities in industrial settings, as well as the actors involved. This approach offers readers a new understanding of design activities and related functions, properties and dispositions. Presenting a ‘design mindset’ that seeks to empower students, researchers, and practitioners alike, it features a strong focus on how designers create new concepts to be developed into products, and how they generate new business and satisfy human needs. Employing a multi-faceted perspective, the book supplies the reader with a comprehensive worldview of design in the form of a proposed model that will empower their activities as student, researcher or practitioner. We draw the reader into the core role of design conceptualisation for society, for the development of industry, for users and buyers of products, and for citizens in relation to public systems. The book also features original contributions related to exploration, conceptualisation and product synthesis. Exploring both the power and limitations of formal design process models, methods, and tools viewed in the light of human ingenuity and cognition, the book develops a unique design mindset that adds human understanding to the list of methods and tools essential to design. This insight is distilled into useful mindset heuristics included throughout the book.

Although first published nearly thirty years ago, this book remains up-to-date, intellectually stimulating and realistic. Unlike most texts in the field, it relates design closely to the science and mathematics that are students' chief concern, and shows their relevance. It shows how to make simple but illuminating calculations, and how to achieve the insight and the invention that often result from them. Covering design principles in depth, this is, and remains, an original book: although some of the ideas which were novel in 1971 are now widely accepted, others remain new.

This text explains the concepts behind process design. It uses a case study approach, guiding readers through realistic design problems, and referring back to these cases at the end of each chapter. Throughout, the author uses shortcut techniques that allow engineers to obtain the whole focus for a design in a very short period (generally less than two days).

Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

Product Concept Design has been written by a collection of researchers and practising designers from leading companies such as Nokia and Volvo. The book explains the process of conceptual design of new manufactured products and shows how the principles involved are employed in real examples of consumer products from some of the world’s most important corporations detailed by the designers themselves. The book will be bought by designers and managers in industry, as well as lecturers in design and design engineering and their students.

Luciano Floridi presents an innovative approach to philosophy, conceived as conceptual design. He explores how we make, transform, refine, and improve the objects of our knowledge. His starting point is that reality provides the data, to be understood as constraining affordances, and we transform them into information, like semantic engines. Such transformation or repurposing is not equivalent to portraying, or picturing, or photographing, or photocopying anything. It is more like cooking: the dish does not represent the ingredients, it uses them to make something else out of them, yet the reality of the dish and its properties hugely depend on the reality and the properties of the ingredients. Models are not representations understood as pictures, but interpretations understood as data elaborations, of systems. Thus, he articulates and defends the thesis that knowledge is design and philosophy is the ultimate form of conceptual design. Although entirely independent of Floridi's previous books, The Philosophy of Information (OUP 2011) and The Ethics of Information (OUP 2013), The Logic of Information both complements the existing volumes and presents new work on the foundations of the philosophy of information.

This database design book provides the reader with a unique methodology for the conceptual and logical design of databases. A step-by-step method is given for developing a conceptual structure for large databases with multiple users. Additionally, the authors provide an up-to-date survey and analysis of existing database design tools.