The idea of writing this book originated after recognition of my developmental work by Fast Company as a world-changing idea 2020 [honorable mention] in the energy category. This book is a small effort from my side to share my experience of developing various coating products and managing the new product programs from an idea to a real product. The purpose of writing this book is to help and support product developers, project managers and business owners in the creation of world class ideas and illustrate the process of converting them into a real life product which can be recognised as a great solution by customers and external bodies. The examples used throughout this book are related to my coating development experience, but I am sure this will help all product development professionals irrespective of their business domain. Dr. Mukesh Kumar Madhup has an excellent track record in coating development and innovation while working with various companies. This book, in which he has shared his experiences on creating and transforming an idea to a great product, might turn into a prodigious guidebook for professionals working in the ‘coatings’ and other such related fields. Dr. Nisha K. Shah Former Professor and head, Dept. of Chemistry, School of Sciences Gujarat University, Ahmedabad - 380 009, Gujarat, INDIA.

An original exploration of the distinction between subjective ideas and objective concepts.

A rigorous case for the primacy of mind in nature, from philosophy to neuroscience, psychology and physics. The Idea of the World offers a grounded alternative to the frenzy of unrestrained abstractions and unexamined assumptions in philosophy and science today. This book examines what can be learned about the nature of reality based on conceptual parsimony, straightforward logic and empirical evidence from fields as diverse as physics and neuroscience. It compiles an overarching case for idealism - the notion that reality is essentially mental - from ten original articles the author has previously published in leading academic journals. The case begins with an exposition of the logical fallacies and internal contradictions of the reigning physicalist ontology and its popular alternatives, such as bottom-up panpsychism. It then advances a compelling formulation of idealism that elegantly makes sense of - and reconciles - classical and quantum worlds. The main objections to idealism are systematically refuted and empirical evidence is reviewed that corroborates the formulation presented here. The book closes with an analysis of the hidden psychological motivations behind mainstream physicalism and the implications of idealism for the way we relate to the world.

You already know us (Electronic Design, by Savant/Roden/Carpenter) as the extremely successful design-oriented electronics text that has been a catalyst to effective electrical engineering and electrical engineering technology education since it was first issued in 1986. The book has been treasured by students and faculty at over 155 US schools, and its many translations have been used throughout the world. The text has now evolved into THE electronics text for the 21st century. We've paid attention to all of our reviewers and to the many current users who have responded to our surveys. The result is a text that has retained the numerous positive features of the earlier editions, while incorporating many innovations. The result will position our graduates for success in the 21st century. The text includes free software (on a CD). Faculty have access to innovative adjuncts including problem sets on disk and figures ready to insert in PowerPoint presentations.

A watershed event in the field of sociology, this text introduced “a major breakthrough in the sociology of knowledge and sociological theory generally” (George Simpson, American Sociological Review). In this seminal book, Peter L. Berger and Thomas Luckmann examine how knowledge forms and how it is preserved and altered within a society. Unlike earlier theorists and philosophers, Berger and Luckmann go beyond intellectual history and focus on commonsense, everyday knowledge—the proverbs, morals, values, and beliefs shared among ordinary people. When first published in 1966, this systematic, theoretical treatise introduced the term social construction,effectively creating a new thought and transforming Western philosophy.