The idea of writing this book originated after recognition of my developmental work by Fast Company as a world-changing idea 2020 [honorable mention] in the energy category. This book is a small effort from my side to share my experience of developing various coating products and managing the new product programs from an idea to a real product. The purpose of writing this book is to help and support product developers, project managers and business owners in the creation of world class ideas and illustrate the process of converting them into a real life product which can be recognised as a great solution by customers and external bodies. The examples used throughout this book are related to my coating development experience, but I am sure this will help all product development professionals irrespective of their business domain. Dr. Mukesh Kumar Madhup has an excellent track record in coating development and innovation while working with various companies. This book, in which he has shared his experiences on creating and transforming an idea to a great product, might turn into a prodigious guidebook for professionals working in the ‘coatings’ and other such related fields. Dr. Nisha K. Shah Former Professor and head, Dept. of Chemistry, School of Sciences Gujarat University, Ahmedabad - 380 009, Gujarat, INDIA.

You already know us (Electronic Design, by Savant/Roden/Carpenter) as the extremely successful design-oriented electronics text that has been a catalyst to effective electrical engineering and electrical engineering technology education since it was first issued in 1986. The book has been treasured by students and faculty at over 155 US schools, and its many translations have been used throughout the world. The text has now evolved into THE electronics text for the 21st century. We've paid attention to all of our reviewers and to the many current users who have responded to our surveys. The result is a text that has retained the numerous positive features of the earlier editions, while incorporating many innovations. The result will position our graduates for success in the 21st century. The text includes free software (on a CD). Faculty have access to innovative adjuncts including problem sets on disk and figures ready to insert in PowerPoint presentations.

An original exploration of the distinction between subjective ideas and objective concepts.

**WINNER OF THE 2020 NOBEL PRIZE IN PHYSICS** The Road to Reality is the most important and ambitious work of science for a generation. It provides nothing less than a comprehensive account of the physical universe and the essentials of its underlying mathematical theory. It assumes no particular specialist knowledge on the part of the reader, so that, for example, the early chapters give us the vital mathematical background to the physical theories explored later in the book. Roger Penrose's purpose is to describe as clearly as possible our present understanding of the universe and to convey a feeling for its deep beauty and philosophical implications, as well as its intricate logical interconnections. The Road to Reality is rarely less than challenging, but the book is leavened by vivid descriptive passages, as well as hundreds of hand-drawn diagrams. In a single work of colossal scope one of the world's greatest scientists has given us a complete and unrivalled guide to the glories of the universe that we all inhabit. 'Roger Penrose is the most important physicist to work in relativity theory except for Einstein. He is one of the very few people I've met in my life who, without reservation, I call a genius' Lee Smolin

A rigorous case for the primacy of mind in nature, from philosophy to neuroscience, psychology and physics. The Idea of the World offers a grounded alternative to the frenzy of unrestrained abstractions and unexamined assumptions in philosophy and science today. This book examines what can be learned about the nature of reality based on conceptual parsimony, straightforward logic and empirical evidence from fields as diverse as physics and neuroscience. It compiles an overarching case for idealism - the notion that reality is essentially mental - from ten original articles the author has previously published in leading academic journals. The case begins with an exposition of the logical fallacies and internal contradictions of the reigning physicalist ontology and its popular alternatives, such as bottom-up panpsychism. It then advances a compelling formulation of idealism that elegantly makes sense of - and reconciles - classical and quantum worlds. The main objections to idealism are systematically refuted and empirical evidence is reviewed that corroborates the formulation presented here. The book closes with an analysis of the hidden psychological motivations behind mainstream physicalism and the implications of idealism for the way we relate to the world.