Se establecen comparaciones entre distintos sectores o aspectos económicos en varios países, en diferentes momentos históricos. Se incluyen técnicas para establecer las comparaciones.

The book compares and explains differences in levels of incomes among industrialised countries.

American economic history describes the transition of a handful of struggling settlements on the Atlantic seaboard into the nation with the most successful economy in the world today. As the economy has developed, so have the methods used by economic historians to analyze the process. Interest in economic history has sharply increased in recent years among the public, policy-makers, and in the academy. The current economic turmoil, calling forth comparisons with the Great Depression of the 1930s, is in part responsible for the surge in interest among the public and in policy circles. It has also stimulated greater scholarly research into past financial crises, the multiplier effects of fiscal and monetary policy, the dynamics of the housing market, and international economic cooperation and conflict. Other pressing policy issues--including the impending retirement of the Baby-Boom generation, the ongoing expansion of the healthcare sector, and the environmental challenges imposed by global climate change--have further increased demand for the long-run perspective given by economic history. Confronting this need, The Oxford Handbook of American Economic History affords access to the latest research on the crucial events, themes, and legacies of America's economic history--from colonial America, to the Civil War,up to present day. More than fifty contributors address topics as wide-ranging as immigration, agriculture, and urbanization. Over its two volumes, this handbook gives readers not only a comprhensive look at where the field of American economic history currently stands but where it is headed in the years to come.

By the American Revolution, the farmers and city-dwellers of British America had achieved, individually and collectively, considerable prosperity. The nature and extent of that success are still unfolding. In this first comprehensive assessment of where research on prerevolutionary economy stands, what it seeks to achieve, and how it might best proceed, the authors discuss those areas in which traditional work remains to be done and address new possibilities for a 'new economic history.'

Publisher Description

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.