Company Image and Reality

Company Image and Reality
Title Company Image and Reality PDF eBook
Author David Bernstein
Publisher Taylor & Francis
Pages 261
Release 1984
Genre Communication in management
ISBN 9780039105747

Download Company Image and Reality Book in PDF, Epub and Kindle

Image and Reality

Image and Reality
Title Image and Reality PDF eBook
Author Alan J. Rocke
Publisher University of Chicago Press
Pages 403
Release 2010-05-15
Genre Science
ISBN 0226723356

Download Image and Reality Book in PDF, Epub and Kindle

Nineteenth-century chemists were faced with a particular problem: how to depict the atoms and molecules that are beyond the direct reach of our bodily senses. In visualizing this microworld, these scientists were the first to move beyond high-level philosophical speculations regarding the unseen. In Image and Reality, Alan Rocke focuses on the community of organic chemists in Germany to provide the basis for a fuller understanding of the nature of scientific creativity. Arguing that visual mental images regularly assisted many of these scientists in thinking through old problems and new possibilities, Rocke uses a variety of sources, including private correspondence, diagrams and illustrations, scientific papers, and public statements, to investigate their ability to not only imagine the invisibly tiny atoms and molecules upon which they operated daily, but to build detailed and empirically based pictures of how all of the atoms in complicated molecules were interconnected. These portrayals of “chemical structures,” both as mental images and as paper tools, gradually became an accepted part of science during these years and are now regarded as one of the central defining features of chemistry. In telling this fascinating story in a manner accessible to the lay reader, Rocke also suggests that imagistic thinking is often at the heart of creative thinking in all fields. Image and Reality is the first book in the Synthesis series, a series in the history of chemistry, broadly construed, edited by Angela N. H. Creager, John E. Lesch, Stuart W. Leslie, Lawrence M. Principe, Alan Rocke, E.C. Spary, and Audra J. Wolfe, in partnership with the Chemical Heritage Foundation.

Image, Reality and Media Construction

Image, Reality and Media Construction
Title Image, Reality and Media Construction PDF eBook
Author Fengmin Yan
Publisher Springer Nature
Pages 259
Release 2019-09-24
Genre Social Science
ISBN 9813290765

Download Image, Reality and Media Construction Book in PDF, Epub and Kindle

This book explores how news media construct social issues and events and thereby convey certain perceptions within the scope of framing theory. By operationalizing media framing as a process of interpretation through defining problem, diagnosing causes, making moral judgments and suggesting solutions, the book proposes a systematic and transparent approach to images in news discourse. Based on a frame analysis, it examines how German news media framed a list of China-related issues and events, and thereby conveyed particular beliefs and opinions on this country. Moreover, it investigates whether there were dominant patterns of interpretation and the extent to which diverse views were evident by comparing two major daily newspapers with opposite political orientations - the FAZ and the taz. Motivated by the relationship between image and reality, the book explores image formation and persistence from media construction of meaning and human cognitive complexity in perceiving others. Media select certain issues and events and then interpret them from particular perspectives. A variety of professional and non-professional factors behind news making may result in biased representations. In addition, from a social psychological perspective, inaccurate perceptions of foreign cultures may arise from categorical thinking, biased processing of stimulus information, intergroup conflicts of interest and in-group favoritism. Accordingly, whether media coverage deviates from reality is not the main concern of this book; instead, it emphasizes the underlying logics upon which the conclusions and judgments were drawn. It therefore contributes to a rational understanding of Western discourse and holds practical implications for both Chinese public diplomacy and a more constructive role of news media in promoting the understanding of others.

Image by Design

Image by Design
Title Image by Design PDF eBook
Author Clive Chajet
Publisher Addison-Wesley Longman
Pages 216
Release 1991
Genre Business & Economics
ISBN 9780201550429

Download Image by Design Book in PDF, Epub and Kindle

Addresses the importance of establishing a corporate image and examines the success of Lippincott & Margulies, a company that has shaped the images of leading American corporations

Image and Reality of the Israel-Palestine Conflict

Image and Reality of the Israel-Palestine Conflict
Title Image and Reality of the Israel-Palestine Conflict PDF eBook
Author Norman G. Finkelstein
Publisher Verso Books
Pages 486
Release 2015-09-15
Genre History
ISBN 1784784591

Download Image and Reality of the Israel-Palestine Conflict Book in PDF, Epub and Kindle

First published in 1995, this acclaimed study challenges generally accepted truths of the Israel-Palestine conflict as well as much of the revisionist literature. This new edition critically reexamines dominant popular and scholarly images in the light of the current failures of the peace process.

The Big House

The Big House
Title The Big House PDF eBook
Author Stephen D. Cox
Publisher Yale University Press
Pages 255
Release 2009-11-03
Genre Social Science
ISBN 030015495X

Download The Big House Book in PDF, Epub and Kindle

""The Big House" is America's idea of the prison - a huge, tough, ostentatiously oppressive pile of rock, bristling with rules and punishments, overwhelming in size and the intent to intimidate. Stephen Cox tells the story of the American prison - its politics, its sex, its violence, its inability to control itself - and its idealization in American popular culture. This book investigates both the popular images of prison and the realities behind them : problems of control and discipline, mainenance and reform, power and sexuality. It conveys an awareness of the limits of human and institutional power, and of the symbolic and iconic qualities the "Big House" has attained in America's understanding of itself"--Jacket.

Visual "literacy"

Visual
Title Visual "literacy" PDF eBook
Author Paul Messaris
Publisher
Pages 0
Release 2018
Genre Visual communication
ISBN

Download Visual "literacy" Book in PDF, Epub and Kindle

People today are constantly bombarded with a wide variety of visual images. How do we interpret them? What causes us to respond to them emotionally? And how does this response differ for visual devices such as close-ups, camera angles and flashbacks? The book addresses these and other questions.