Cosmetics have been used to increase attraction since Ancient times whilst Compacts have been a symbol of love for generations but especially since the 1920s. In this fascinating book, vintage accessories expert, Madeleine Marsh, discusses just what makes compacts so desirable and reveals their hidden secrets from cameras to cigarettes. Madeleine shows what to buy and where, what to spot when buying and how to make the most of your compacts, vintage cosmetics or beauty accessories."

Over 500 color photographs illustrate this in-depth historical look at compacts and beauty accessories. It explores the artistic contributions of manufacturers and designers and European influences, and features early advertisements and celebrity endorsements. With the newly revised & current price guide, this history of 20th century beauty products wiill delight collectors and historians alike.

The source of tremendous power and the focus of incredible devotion, throughout history notions of beauty have been integral to social life and culture. Each age has had its own standards: a gleaming white brow during the Renaissance, the black eyebrows considered charming in the early eighteenth century, and the thin lips thought desirable by Victorians. Beauty has ensured good marriages, enabled social mobility and offered fame and notoriety, and has led women – and some men – to remarkable lengths in cultivating it, from the dangerous quantities of lead applied by Elizabeth I, to the women of the 1940s and '50s, who employed face powder, lipstick and mascara to look their best during the privations of war and austerity, creating a chic appearance to which many still aspire.

The definition of a beautiful face has never been constant. See howpolitical and social climates have molded accepted beauty rituals andthe evolution of cosmetics from ancient times through today. This updated and refreshed reference book chronicles historic trends for the eyes, lips, and face, and offers in-depth aesthetic reviews of each decade from the1920s to today. Follow the fascinating history of cosmetic trends vintage ads; detailed makeup application guides;and profiles of famous makeup innovators, connoisseurs, and iconicfaces. Over 450 images, timelines, and detailed vintage color palettesshow the changing definitions of beauty and document makeup innovations(the first mascara, lipstick, eye shadow, etc.) that have evolvedthroughout the history of cosmetics. This is an ideal reference for theprofessional makeup artist, cosmetologist, educator, student, andgeneral makeup enthusiasts

Starting with the essentials of basic skin care and maintenance, this comprehensive guide details tips and techniques for handling the unique makeup needs of performance athletes such as cheerleaders, gymnasts, and skaters. Following a discussion of the different skin types, daily routines and various products--including herbal remedies--the guide lays the groundwork for the creation of a flawless, long-lasting, face. In addition to detailing the fundamentals of makeup application, the book explains how to make allowances for extreme and varied conditions of performance spaces and demonstrates how to camouflage individual flaws. A section on character faces includes directions for creating a Spanish flamenco, a cabaret star, a ballerina angel, and a cat.

An analysis of the American beauty industry discusses the marketing efforts of top cosmetics companies, identifies trends in fashion, and considers the psychological factors that contributes to the industry's success.